Who doesn’t love cupcakes?? But with so many places to get cupcakes, you may wonder what separates one from the rest. To answer that question, Jesse and Ben talk to Melissa Ben-Ishay of “Baked By Melissa”. She lets us in on how she sets herself apart from the other cupcake bakeries, and we hear how she grew from baking cupcakes for her friends to running a multi million dollar business.

Jesse offers her advice on how to invest in a company  with perishable product, and the effectiveness of “influencer marketing”.

And Ben just made a very risky and life changing move, and desperately needs Jesse’s advice.