In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics. It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblazing women executives, who could see that the culture was moving in a direction very compatible with Barbie’s persona. From the workforce to the workout, Barbie was a doll of her times.

This podcast is supported by Gordon and Dona Crawford, who believe quality journalism makes Los Angeles a better place to live.

In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics. It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblazing women executives, who could see that the culture was moving in a direction very compatible with Barbie’s persona. From the workforce to the workout, Barbie was a doll of her times.
This podcast is supported by Gordon and Dona Crawford, who believe quality journalism makes Los Angeles a better place to live.

“LA Made” is a series exploring stories of bold Californian innovators and how they forever changed the lives of millions all over the world. Each season will unpack the untold and surprising stories behind some of the most exciting innovations that continue to influence our lives today.

Season 2, “LA Made: The Barbie Tapes,” tells the backstory of the world’s most popular doll, Barbie. Barbie is a cultural icon but what do you really know about her? Hear Barbie's origin story from the people who created her. Co-hosted by Antonia Cereijido and M.G. Lord, author of Forever Barbie: The Unauthorized Biography of a Real Doll, hear the wild stories from never-before-heard tapes of interviews with Barbie inventor Ruth Handler, her wardrobe designer and the sculptors and fabricators, and the innovative marketers who made her what she is today. This 3-part series premieres July 6, 2023.

Season 1, “LA Made: Blood, Sweat & Rockets,” tells the hidden story of the fearless, groundbreaking and ambitious crew who shaped our quest to outer space and ushered in the early days of space exploration at Pasadena’s Jet Propulsion Laboratory (JPL) at CalTech. Known as the “Suicide Squad,” the team’s road to triumph was fraught with controversies involving the occult, a suspected spy ring, unplanned explosions, and a suspicious death. Join writer and life-long aerospace fanatic M.G. Lord as she uncovers their story and reveals the shocking origins of rocket science in this 12 episode season.

Support for this podcast is made possible by Gordon and Dona Crawford, who believe that quality journalism makes Los Angeles a better place to live. This podcast was made possible with support from the Committee for Greater LA in partnership with the Weingart Foundation.

“LA Made” is a series exploring stories of bold Californian innovators and how they forever changed the lives of millions all over the world. Each season will unpack the untold and surprising stories behind some of the most exciting innovations that continue to influence our lives today.
Season 2, “LA Made: The Barbie Tapes,” tells the backstory of the world’s most popular doll, Barbie. Barbie is a cultural icon but what do you really know about her? Hear Barbie's origin story from the people who created her. Co-hosted by Antonia Cereijido and M.G. Lord, author of Forever Barbie: The Unauthorized Biography of a Real Doll, hear the wild stories from never-before-heard tapes of interviews with Barbie inventor Ruth Handler, her wardrobe designer and the sculptors and fabricators, and the innovative marketers who made her what she is today. This 3-part series premieres July 6, 2023.
Season 1, “LA Made: Blood, Sweat &amp; Rockets,” tells the hidden story of the fearless, groundbreaking and ambitious crew who shaped our quest to outer space and ushered in the early days of space exploration at Pasadena’s Jet Propulsion Laboratory (JPL) at CalTech. Known as the “Suicide Squad,” the team’s road to triumph was fraught with controversies involving the occult, a suspected spy ring, unplanned explosions, and a suspicious death. Join writer and life-long aerospace fanatic M.G. Lord as she uncovers their story and reveals the shocking origins of rocket science in this 12 episode season.
Support for this podcast is made possible by Gordon and Dona Crawford, who believe that quality journalism makes Los Angeles a better place to live. This podcast was made possible with support from the Committee for Greater LA in partnership with the Weingart Foundation.

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