Three Wisconsin billionaires have essentially bankrolled Tom Tiffany’s side of the governor’s race — nearly $24 million of the $26 million he raised in the latest reporting period.

And yet the latest Marquette poll has Tiffany and David Crowley separated by just three points, and 25% of voters still can't say whether they like or dislike Crowley.

UW-La Crosse political science professor Dr. Anthony Chergosky in studio breaks down how a candidate can be leading a statewide poll while a quarter of voters still aren't sure what to make of him.

Plus Chergosky gets into whether Tiffany's massive money advantage can actually decide a race this close — or does it do him more harm than good — and what happens when one campaign can afford to flood the state with ads.

We also throw Chergosky a wild theory: Maybe Crowley should drop out again.

Conversation Highlights:
Drop out again? Crowley’s lack of name recognition worked once, so we throw Chergosky the slightly insane theory: Do it again.
Follow the money: The three Wisconsin billionaires bankrolling Tiffany’s campaign lead to a bigger conversation about how much power big donors and political parties should have in a governor’s race. 
Who likes Crowley? A 49%-46% lead is pretty good — unless a quarter of voters still can't say whether they even like the guy.
Money overload: Tiffany has enough cash to flood Wisconsin with ads — but could seeing him everywhere actually work against him? 
The weird numbers: Tiffany and Crowley are nearly identical on unfavorables, but Tiffany has an eight-point edge in favorability. So why is the race still this close? 
Just vote R: Chergosky gets into why more voters are simply picking their party and calling it a day.
Data center whiplash: Seventy-four percent say the costs outweigh the benefits, but only 36% say they've heard a lot about them — so what exactly are voters reacting to?

Three Wisconsin billionaires have essentially bankrolled Tom Tiffany&rsquo;s side of the governor&rsquo;s race &mdash; nearly $24 million of the $26 million he raised in the latest reporting period.
And yet the latest Marquette poll has Tiffany and David Crowley separated by just three points, and 25% of voters still can't say whether they like or dislike Crowley.
UW-La Crosse political science professor Dr. Anthony Chergosky in studio breaks down how a candidate can be leading a statewide poll while a quarter of voters still aren't sure what to make of him.
Plus Chergosky gets into whether Tiffany's massive money advantage can actually decide a race this close &mdash; or does it do him more harm than good &mdash; and what happens when one campaign can afford to flood the state with ads.
We also throw Chergosky a wild theory: Maybe Crowley should drop out again.
Conversation Highlights:
<ul>
<li aria-level="1">Drop out again? Crowley&rsquo;s lack of name recognition worked once, so we throw Chergosky the slightly insane theory: Do it again.</li>
<li aria-level="1">Follow the money: The three Wisconsin billionaires bankrolling Tiffany&rsquo;s campaign lead to a bigger conversation about how much power big donors and political parties should have in a governor&rsquo;s race.&nbsp;</li>
<li aria-level="1">Who likes Crowley? A 49%-46% lead is pretty good &mdash; unless a quarter of voters still can't say whether they even like the guy.</li>
<li aria-level="1">Money overload: Tiffany has enough cash to flood Wisconsin with ads &mdash; but could seeing him everywhere actually work against him?&nbsp;</li>
<li aria-level="1">The weird numbers: Tiffany and Crowley are nearly identical on unfavorables, but Tiffany has an eight-point edge in favorability. So why is the race still this close?&nbsp;</li>
<li aria-level="1">Just vote R: Chergosky gets into why more voters are simply picking their party and calling it a day.</li>
<li aria-level="1">Data center whiplash: Seventy-four percent say the costs outweigh the benefits, but only 36% say they've heard a lot about them &mdash; so what exactly are voters reacting to?</li>
</ul>

Listener conversations about the days events in and around the La Crosse area.  Weekdays from 5-6pm on WIZM 1410AM and 92.3FM

La Crosse Talk PM WIZM

Rick Solem talks about the days events in and around the La Crosse area. Weekdays from 5:07-6pm on 1410 WIZM

Rick Solem talks about the days events in and around the La Crosse area. Weekdays from 5:07-6pm on 1410 WIZM