Billie Jean King is getting the Breakfast of Champions treatment. She'll appear on a Wheaties box. The cereal maker says the orange packages with King on the cover will be available at stores across the country later this month.

King was a driving force behind the creation of the women’s professional tennis tour, equal prize money for women and men, and the passage of Title IX. The 80-year-old American won 39 titles across singles, women’s doubles, and mixed doubles at Grand Slam tournaments.