If you’ve found yourself at a makeup store recently…especially in a mall after school…you might’ve noticed more young people around you. Like really young. Like elementary and middle school young.This is a trend and it has a name: Sephora Kids. And their purchases are doing damage to more than just their parents’ bank accounts.

<p>If you’ve found yourself at a makeup store recently…especially in a mall after school…you might’ve noticed more young people around you. Like really young. Like elementary and middle school young.This is a trend and it has a name: Sephora Kids. And their purchases are doing damage to more than just their parents’ bank accounts.</p>

KQED serves the people of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone; and engage audiences to share their stories.

<p>KQED serves the people of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone; and engage audiences to share their stories.</p>