If you’re a parent or caregiver in the state, chances are you’ve seen billboards urging you to talk, read and sing to your baby. Now the agency behind those ads, First Five California, is pushing a new statewide campaign to raise awareness about toxic stress. 

<p>If you’re a parent or caregiver in the state, chances are you’ve seen billboards urging you to talk, read and sing to your baby. Now the agency behind those ads, First Five California, is pushing a new statewide campaign to raise awareness about toxic stress. </p>

KQED serves the people of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone; and engage audiences to share their stories.

<p>KQED serves the people of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone; and engage audiences to share their stories.</p>

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