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California Moves to Ban Surveillance Pricing

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California is among a number of states cracking down on SURVEILLANCE PRICING. That’s a practice in which companies use people’s personal data to determine how much they should pay in real-time. Think of this like a personalized price based on factors, including urgency, habits and location. Surveillance pricing is rampant … and for the most part, it’s legal. But the practice has drawn heavy criticism as the issue of AFFORDABILITY dominates this year’s midterm elections. So lawmakers in Sacramento are considering a proposal that would essentially BAN surveillance pricing. KQED’s technology and culture podcast, CLOSE ALL TABS, looked into all of this. The host Morgan Sung spoke with economic sociologist Lindsay Owens. 

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