When we think back to the things that got us through pandemic lockdowns, baking comes to mind, and for one Bay Area chef, the hobby really took off. He’s turned his passion for sourdough bread into a business. It’s called RIZE UP, and over three years, it’s expanded operations - serving purple sourdough bread and other inventive flavors. KQED’s Adhiti Bandlamudi profiled the business for the California Report Magazine and she takes us there.

<p>When we think back to the things that got us through pandemic lockdowns, baking comes to mind, and for one Bay Area chef, the hobby really took off. He’s turned his passion for sourdough bread into a business. It’s called RIZE UP, and over three years, it’s expanded operations - serving purple sourdough bread and other inventive flavors. KQED’s Adhiti Bandlamudi profiled the business for the California Report Magazine and she takes us there.</p>

KQED serves the people of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone; and engage audiences to share their stories.

<p>KQED serves the people of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone; and engage audiences to share their stories.</p>