Live sports broadcasts were the last thing that belonged almost exclusively to the old-school TV networks and cable channels.  

But now streaming services are muscling into that territory.

Netflix has announced that they've won the rights to broadcast the NFL's Christmas Day games this year.

Joe Flint covers the entertainment industry for the Wall Street Journal ... he tells us that streaming services have been eager to get in on live events.

But Flint says there's another reason that the NFL was so attractive for Netflix,

Netflix will pay the NFL a cool $150-million to broadcast just two games on Christmas Day.