The 2024 presidential election will likely swing on the votes of second and third generation Latino-American voters.

But today's Latino voters are not the same from 30, 20 or even 10 years ago ... that's because these voters aren't motivated by issues like immigration, like they used to be.  Today's Latino voters are voting and behaving very similarly to white, working class voters.

That's the subject of Mike Madrid's new book, "The Latino Century:  How America's Largest Minority Is Transforming Democracy."  Mike was a long time Republican strategist and consultant ... who eventually left the party to co-found The Lincoln Project during the Trump administration.

Mike stopped by KNX to talk today ... KNX chief correspondent Charles Feldman asked him why more Latino voters are leaving the Democratic Party, and turning to Republicans.

The 2024 presidential election will likely swing on the votes of second and third generation Latino-American voters.
But today's Latino voters are not the same from 30, 20 or even 10 years ago ... that's because these voters aren't motivated by issues like immigration, like they used to be.  Today's Latino voters are voting and behaving very similarly to white, working class voters.
That's the subject of Mike Madrid's new book, "The Latino Century:  How America's Largest Minority Is Transforming Democracy."  Mike was a long time Republican strategist and consultant ... who eventually left the party to co-found The Lincoln Project during the Trump administration.
Mike stopped by KNX to talk today ... KNX chief correspondent Charles Feldman asked him why more Latino voters are leaving the Democratic Party, and turning to Republicans.

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