It's been an uphill battle to get people back in movie theatres; and COVID is only part of the problem.

David Herrin, director/founder of the film research company The Quorum and former head of research at the talent and literary agency UTA, joins In Depth to discuss what contributes to audience reluctance. 

It's been an uphill battle to get people back in movie theatres; and COVID is only part of the problem.
David Herrin, director/founder of the film research company The Quorum and former head of research at the talent and literary agency UTA, joins&nbsp;In Depth to discuss what contributes to audience reluctance.&nbsp;

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