The movie theater experience has had a lot of ups-and-downs over the last three years.

After COVID threatened the very existence of theaters, audiences have shown their willingness to come back ... but only to see certain types of movies, namely big blockbusters.

Which has led to more changes for movie theaters:  the idea of dynamic pricing.  The bigger the release and more desirable the night, the more expensive the tickets.

And today AMC announced it's taking the dynamic pricing concept to a new level.

If you ever wanted your movie-going experience to be more like going to see a sports event or concert, AMC has the ticket for you:  higher prices for the best seats in the house.

Tom Nunan is founder & partner of the TV & film production company​ Bull's Eye Entertainment ...  he also publishes a movie industry site called THEINDUSTRYWAY.com