Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice.

Jamar Mills VP of planning at EssenceMediacom and Chief Brand Officer at Emerald City Kickball talks about his role in marketing and community building. They discuss the importance of authenticity in marketing, especially with Gen Z, and how brands can navigate change by staying true to their purpose.

01:24 Transitioning from Media to Marketing

03:14 Emerald City Kickball

06:53 The Importance of Connection in Marketing

10:07 Understanding Gen Z and Authenticity

12:24 Brands Navigating Change: Purpose and Mission

15:15 AI as a Collaborative Tool

Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice.
Jamar Mills VP of planning at <a href="https://www.essencemediacom.com/">EssenceMediacom </a>and Chief Brand Officer at <a href="https://www.kickball.com.au/">Emerald City Kickball</a> talks about his role in marketing and community building. They discuss the importance of authenticity in marketing, especially with Gen Z, and how brands can navigate change by staying true to their purpose.
01:24 Transitioning from Media to Marketing
03:14 Emerald City Kickball
06:53 The Importance of Connection in Marketing
10:07 Understanding Gen Z and Authenticity
12:24 Brands Navigating Change: Purpose and Mission
15:15 AI as a Collaborative Tool

Creators and innovators swarm to SXSW to learn from leaders in media, tech, music and creative industries. At SXSW 2024 in Sydney, we flipped the script, inviting SXSW attendees to join ARN journalists as guests in a special iHeart Podcast series - recorded on-location at SXSW Sydney - to exchange their own knowledge and insights from their respective industries.

Creators and innovators swarm to SXSW to learn from leaders in media, tech, music and creative industries. At SXSW 2024 in Sydney, we flipped the script, inviting SXSW attendees to join ARN journalists as guests in a special iHeart Podcast series - recorded on-location at SXSW Sydney - to exchange their own knowledge and insights from their respective industries.

Knowledge XChange

Creators and innovators swarm to SXSW to learn from leaders in media, tech, music and creative industries. At SXSW 2024 in Sydney, we flipped the script, inviting SXSW attendees to join ARN journalists as guests in a special iHeart Podcast series - recorded on-location at SXSW Sydney - to exchange their own knowledge and insights from their respective industries.

Journalists interviewing were Fiona Ellis-Jones, Brooklyn Ross, Sean Frazer and Natasha Lee.

Creators and innovators swarm to SXSW to learn from leaders in media, tech, music and creative industries. At SXSW 2024 in Sydney, we flipped the script, inviting SXSW attendees to join ARN journalists as guests in a special iHeart Podcast series - recorded on-location at SXSW Sydney - to exchange their own knowledge and insights from their respective industries.
Journalists interviewing were Fiona Ellis-Jones, Brooklyn Ross, Sean Frazer and Natasha Lee.

Advertisement