Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice.

James Saunders, Founder and CEO of Barragi Mawang, stopped by to talk about the intersection of Indigenous culture and digital marketing. He shared the importance of Indigenous perspectives in storytelling, the misconceptions surrounding Indigenous art, and the role of community consultation in marketing projects. James shares personal insights about his family's influence on his work and the responsibility that comes with representing Indigenous stories.

02:49 The Role of Indigenous Culture in Digital Marketing

06:11 Misconceptions in Indigenous Storytelling

09:03 Community Consultation in Digital Marketing

11:57 Personal Stories and Cultural Heritage

14:52 Writing and Sharing Indigenous Histories

Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice.
James Saunders, Founder and CEO of <a href="https://barragimawang.com/">Barragi Mawang</a>, stopped by to talk about the intersection of Indigenous culture and digital marketing. He shared the importance of Indigenous perspectives in storytelling, the misconceptions surrounding Indigenous art, and the role of community consultation in marketing projects. James shares personal insights about his family's influence on his work and the responsibility that comes with representing Indigenous stories.
02:49 The Role of Indigenous Culture in Digital Marketing
06:11 Misconceptions in Indigenous Storytelling
09:03 Community Consultation in Digital Marketing
11:57 Personal Stories and Cultural Heritage
14:52 Writing and Sharing Indigenous Histories

Creators and innovators swarm to SXSW to learn from leaders in media, tech, music and creative industries. At SXSW 2024 in Sydney, we flipped the script, inviting SXSW attendees to join ARN journalists as guests in a special iHeart Podcast series - recorded on-location at SXSW Sydney - to exchange their own knowledge and insights from their respective industries.

Creators and innovators swarm to SXSW to learn from leaders in media, tech, music and creative industries. At SXSW 2024 in Sydney, we flipped the script, inviting SXSW attendees to join ARN journalists as guests in a special iHeart Podcast series - recorded on-location at SXSW Sydney - to exchange their own knowledge and insights from their respective industries.

Knowledge XChange

Creators and innovators swarm to SXSW to learn from leaders in media, tech, music and creative industries. At SXSW 2024 in Sydney, we flipped the script, inviting SXSW attendees to join ARN journalists as guests in a special iHeart Podcast series - recorded on-location at SXSW Sydney - to exchange their own knowledge and insights from their respective industries.

Journalists interviewing were Fiona Ellis-Jones, Brooklyn Ross, Sean Frazer and Natasha Lee.

Creators and innovators swarm to SXSW to learn from leaders in media, tech, music and creative industries. At SXSW 2024 in Sydney, we flipped the script, inviting SXSW attendees to join ARN journalists as guests in a special iHeart Podcast series - recorded on-location at SXSW Sydney - to exchange their own knowledge and insights from their respective industries.
Journalists interviewing were Fiona Ellis-Jones, Brooklyn Ross, Sean Frazer and Natasha Lee.

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