Justin Prettyman joins Murph & Markus to break down how the 9th annual KNBR Holiday Sports Auction fuels the 49ers Foundation’s mission to educate and empower Bay Area youth. He highlights how fan support not only drives programs like Football Is Made for Girls—one of the fastest-growing movements in youth sports—but also helps create real opportunities for young women on and off the field.

Tune in each week on KNBR as we spotlight incredible individuals and organisations making a difference in the Bay Area with the Forever Young Foundation Hero of the Week.