Learning to analyze media messages should be considered a 21st Century survival skill.    The average American adult spends more than 11 hours a day interacting with some form of media, according to Nielsen.  Gallup and Pew have documented the dwindling trust in legacy media.   Nearly half of Americans turn to social media for their "news".   KMOX News wants to empower our audience to think critically about the media messages they consume and share -- even messages from KMOX.    In 2021 we created the KMOX Media Literacy Project.  The project is a multi-layered approach to introducing media literacy skills.  It includes on air analysis of coverage of current events from our local expert, weekly on air "Media Minutes" exploring concepts and tools, news coverage of media literacy related issues, the podcast "What the Media?!!?" for in-depth discussion of media content and with content creators, and online content on KMOX.com and social media platforms.    Some of the topics the KMOX Media Literacy Project has tackled include:  social media anxiety, deep fakes, infogestion, fact checking, algorithms, verifying photos, clickbait, gatekeeping, conspiracy theories, memes, media relationships, newspaper publishing, talk radio, and documentaries.   Our work was featured by RTDNA: https://www.rtdna.org/article/helping_our_community_with_media_literacy_skills   https://www.audacy.com/kmox/topic/media-literacy   https://www.audacy.com/kmox/news/local/introducing-the-kmox-media-literacy-project   https://www.audacy.com/kmox/news/local/what-the-media-pulls-back-the-curtain?media_suffix=KMOXAM   https://www.audacy.com/kmox/podcasts/what-the-media-57132   https://www.audacy.com/kmox/news/local/media-watchdog-covid-misinformation-hoaxes-infodemic   https://www.audacy.com/kmox/news/local/st-louis-talks-about-what-is-considered-a-mass-shooting   https://www.instagram.com/tv/CPoKU3sBT-q/?utm_source=ig_web_copy_link