Behind the success of the many Malay singers and songs that made their mark during the 1980s and 90s, there are individuals who played pivotal roles behind the scenes. Osman Ariffin is one of the music industry’s 'otai' who has personally witnessed the evolution of the Malay recording world—from the era of vinyl records and cassettes to today’s digital and streaming age.
In this episode of Detik KitorangSG, the General Manager of Life Records shares stories from behind the scenes of the industry, his bond with various artists, and how the musical landscape has transformed over the decades.


Di sebalik kejayaan ramai penyanyi dan lagu-lagu Melayu yang pernah mencipta nama pada era 80an hingga 90an, ada insan yang memainkan peranan penting di belakang tabir. Osman Ariffin merupakan antara ‘otai’ industri muzik yang telah menyaksikan sendiri perubahan dunia rakaman Melayu – daripada zaman piring hitam dan kaset hinggalah ke era digital dan penstriman hari ini.
Dalam episod KitorangSG kali ini, Pengurus Besar Life Records itu berkongsi kisah di sebalik industri, hubungannya dengan para artis serta bagaimana landskap muzik berubah sepanjang dekad.

Behind the success of the many Malay singers and songs that made their mark during the 1980s and 90s, there are individuals who played pivotal roles behind the scenes. Osman Ariffin is one of the music industry&rsquo;s 'otai' who has personally witnessed the evolution of the Malay recording world&mdash;from the era of vinyl records and cassettes to today&rsquo;s digital and streaming age. In this episode of Detik KitorangSG, the General Manager of Life Records shares stories from behind the scenes of the industry, his bond with various artists, and how the musical landscape has transformed over the decades.
 Di sebalik kejayaan ramai penyanyi dan lagu-lagu Melayu yang pernah mencipta nama pada era 80an hingga 90an, ada insan yang memainkan peranan penting di belakang tabir. Osman Ariffin merupakan antara &lsquo;otai&rsquo; industri muzik yang telah menyaksikan sendiri perubahan dunia rakaman Melayu &ndash; daripada zaman piring hitam dan kaset hinggalah ke era digital dan penstriman hari ini. Dalam episod KitorangSG kali ini, Pengurus Besar Life Records itu berkongsi kisah di sebalik industri, hubungannya dengan para artis serta bagaimana landskap muzik berubah sepanjang dekad.

KitorangSG is a new vodcast/podcast produced by Malay News and Current Affairs unit of Mediacorp. KitorangSG will delve into the captivating stories of Singaporeans from diverse backgrounds, showcasing their unique life experiences and perspectives. Their stories is a reflection of the rich tapestry of our nation's journey, reflecting the collective progress of Singapore as we commemorate its 60th anniversary this year. Through heartfelt narratives and inspiring tales, we aim to celebrate the spirit of unity and progress that defines SG 60. Join KitorangSG as we explore the vibrant lives that contribute to the ever-evolving Singapore story!  
KitorangSG ialah vodcast/podcast baharu yang diterbitkan oleh unit Berita dan Ehwal Semasa Mediacorp. KitorangSG akan menyelidiki kisah menarik rakyat Singapura dari pelbagai latar belakang, mempamerkan pengalaman hidup dan perspektif unik mereka. Kisah-kisah mereka adalah cerminan kemajuan kolektif yang dicapai Singapura sejak 60 tahun lalu. Melalui naratif yang menyentuh hati dan kisah yang memberi inspirasi, kami berhasrat untuk meraikan semangat perpaduan dan kemajuan sempena SG 60. Ikuti KitorangSG bersama kita selami cerita individu yang menyumbang kepada Kisah Singapura yang sentiasa berkembang!

 

The views and opinions shared during this podcast series are those of the hosts and guests and do not necessarily reflect the views of Mediacorp Pte. Ltd. or its group of companies.

KitorangSG is a new vodcast/podcast produced by Malay News and Current Affairs unit of Mediacorp. KitorangSG will delve into the captivating stories of Singaporeans from diverse backgrounds, showcasing their unique life experiences and perspectives. Their stories is a reflection of the rich tapestry of our nation's journey, reflecting the collective progress of Singapore as we commemorate its 60th anniversary this year. Through heartfelt narratives and inspiring tales, we aim to celebrate the spirit of unity and progress that defines SG 60. Join KitorangSG as we explore the vibrant lives that contribute to the ever-evolving Singapore story! &nbsp; KitorangSG ialah vodcast/podcast baharu yang diterbitkan oleh unit Berita dan Ehwal Semasa Mediacorp. KitorangSG akan menyelidiki kisah menarik rakyat Singapura dari pelbagai latar belakang, mempamerkan pengalaman hidup dan perspektif unik mereka. Kisah-kisah mereka adalah cerminan kemajuan kolektif yang dicapai Singapura sejak 60 tahun lalu. Melalui naratif yang menyentuh hati dan kisah yang memberi inspirasi, kami berhasrat untuk meraikan semangat perpaduan dan kemajuan sempena SG 60. Ikuti KitorangSG bersama kita selami cerita individu yang menyumbang kepada Kisah Singapura yang sentiasa berkembang!
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The views and opinions shared during this podcast series are those of the hosts and guests and do not necessarily reflect the views of Mediacorp Pte. Ltd. or its group of companies.