Ethan Zuckerman helped design the amateur web as we know it. In the 90s, he worked at Tripod, providing free web space for anyone to build their own site. His invention, pop-up ads, helped make that possible. The industry ran with it, and the Internet was never the same.

Since then, Ethan’s been on a mission to fix the Internet and bring it back to what he hoped it would be – he even sued Facebook over it. Dexter talks to Ethan about how to make advertising less surveillant, a “free-trade coffee” model of the web, and why ad blockers might hint at a way to make Facebook a better place.

Hit us up: killswitch@kaleidoscope.nyc, or @killswitchpod and @dexdigi on IG or Bluesky.

Links: 
Ethan Zuckerman and Chand Rajendra-Nicolucci’s proposal on Forgetful Adveritising: https://law.yale.edu/sites/default/files/area/center/isp/documents/zuckerman.pdf
Ethan’s op-ed in the New York Times: https://www.nytimes.com/2024/05/05/opinion/facebook-court-internet-meta.html
Ethan and Isaac Brickman’s proposal for middleware: https://journals.sagepub.com/eprint/JMYZ3GJKPE7UTCN8ZR3K/full
kill switch on YouTube: https://www.youtube.com/@killswitch_pod

Ethan Zuckerman helped design the amateur web as we know it. In the 90s, he worked at Tripod, providing free web space for anyone to build their own site. His invention, pop-up ads, helped make that possible. The industry ran with it, and the Internet was never the same. Since then, Ethan&rsquo;s been on a mission to fix the Internet and bring it back to what he hoped it would be &ndash; he even sued Facebook over it. Dexter talks to Ethan about how to make advertising less surveillant, a &ldquo;free-trade coffee&rdquo; model of the web, and why ad blockers might hint at a way to make Facebook a better place.
Hit us up: <a href="mailto:killswitch@kaleidoscope.nyc">killswitch@kaleidoscope.nyc</a>, or @killswitchpod and @dexdigi on IG or Bluesky.
Links:&nbsp;
<ul>
<li aria-level="1">Ethan Zuckerman and Chand Rajendra-Nicolucci&rsquo;s proposal on Forgetful Adveritising: <a href="https://law.yale.edu/sites/default/files/area/center/isp/documents/zuckerman.pdf">https://law.yale.edu/sites/default/files/area/center/isp/documents/zuckerman.pdf</a></li>
<li aria-level="1">Ethan&rsquo;s op-ed in the New York Times: <a href="https://www.nytimes.com/2024/05/05/opinion/facebook-court-internet-meta.html">https://www.nytimes.com/2024/05/05/opinion/facebook-court-internet-meta.html</a></li>
<li aria-level="1">Ethan and Isaac Brickman&rsquo;s proposal for middleware: <a href="https://journals.sagepub.com/eprint/JMYZ3GJKPE7UTCN8ZR3K/full">https://journals.sagepub.com/eprint/JMYZ3GJKPE7UTCN8ZR3K/full</a></li>
<li aria-level="1">kill switch on YouTube: <a href="https://www.youtube.com/@killswitch_pod">https://www.youtube.com/@killswitch_pod</a></li>
</ul>

Were we sleeping when everything changed? Seems like the technologically driven future is already here. On killswitch, we explain the right NOW of our super charged technological lives. New host Dexter Thomas answers questions big and small – like who’s behind Shrimp Jesus, and could you get arrested by a computer?

kill switch also brings the DIY back to tech – “How to Now” on everything from how to run your own LLM to tips to keep your data safe. Because the more “user-friendly” our devices get, the less we understand how they work, and the less control we have. We’re here to help you take back control. And if we can’t… Well, maybe we need to look for the kill switch.

 

Were we sleeping when everything changed? Seems like the technologically driven future is already here. On kill switch, we explain the right NOW of our super charged technological lives. New host <a href="https://www.instagram.com/dexdigi/?hl=en">Dexter Thomas</a> answers questions big and small &ndash; like who&rsquo;s behind Shrimp Jesus, and could you get arrested by a computer?
kill switch also brings the DIY back to tech &ndash; &ldquo;How to Now&rdquo; on everything from how to run your own LLM to tips to keep your data safe. Because the more &ldquo;user-friendly&rdquo; our devices get, the less we understand how they work, and the less control we have. We&rsquo;re here to help you take back control. And if we can&rsquo;t&hellip; Well, maybe we need to look for the kill switch.
&nbsp;

kill switch

Were we sleeping when everything changed? Seems like the technologically driven future is already here. On killswitch, we explain the right NOW of our super charged technological lives. New host Dexter Thomas answers questions big and small – like who’s behind Shrimp Jesus, and could you get arrested by a computer?

kill switch also brings the DIY back to tech – “How to Now” on everything from how to run your own LLM to tips to keep your data safe. Because the more “user-friendly” our devices get, the less we understand how they work, and the less control we have. We’re here to help you take back control. And if we can’t… Well, maybe we need to look for the kill switch.

Were we sleeping when everything changed? Seems like the technologically driven future is already here. On kill switch, we explain the right NOW of our super charged technological lives. New host <a href="https://www.instagram.com/dexdigi/?hl=en">Dexter Thomas</a> answers questions big and small &ndash; like who&rsquo;s behind Shrimp Jesus, and could you get arrested by a computer?
kill switch also brings the DIY back to tech &ndash; &ldquo;How to Now&rdquo; on everything from how to run your own LLM to tips to keep your data safe. Because the more &ldquo;user-friendly&rdquo; our devices get, the less we understand how they work, and the less control we have. We&rsquo;re here to help you take back control. And if we can&rsquo;t&hellip; Well, maybe we need to look for the kill switch.

he monetized the web. now he has a plan to fix it

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f55dd139-bd0b-4e16-9d38-b417015aff57/transcript