What happens when retirement planning starts with "why" instead of numbers? In this episode of Kickin’ with the Rickens, Gerry Ricken and Heidi Ricken Provost step away from charts and strategies to share the story behind their purpose-driven approach to retirement. From tax-focused planning and income clarity to family legacy, community service, and charitable work, they explain how values shape financial decisions. You’ll hear why risk, income, and personal purpose guide every plan—and how retirement can be designed to support the life you want to live, not just the money you’ve saved.

Get your complimentary meeting with Heidi and Gerry to make a comprehensive plan for your retirement – call 314-442-6476 or go to RickenFinancial.com.

Click here to learn more about Ricken Financial's upcoming events or call 314-442-6476.

Find the Rickens on social media: Facebook  |  Instagram  |  YouTube

What happens when retirement planning starts with "why" instead of numbers? In this episode of Kickin&rsquo; with the Rickens, Gerry Ricken and Heidi Ricken Provost step away from charts and strategies to share the story behind their purpose-driven approach to retirement. From tax-focused planning and income clarity to family legacy, community service, and charitable work, they explain how values shape financial decisions. You&rsquo;ll hear why risk, income, and personal purpose guide every plan&mdash;and how retirement can be designed to support the life you want to live, not just the money you&rsquo;ve saved.
Get your complimentary meeting with Heidi and Gerry to make a comprehensive plan for your retirement &ndash; call 314-442-6476 or go to&nbsp;<a href="https://rickenfinancial.com/">RickenFinancial.com</a>.
<a href="https://rickenfinancial.com/events/">Click here</a> to learn more about Ricken Financial's upcoming events or call 314-442-6476.
Find the Rickens on social media:&nbsp;<a href="https://www.facebook.com/RickenFinancial">Facebook</a>&nbsp; |&nbsp; <a href="https://www.instagram.com/rickenfinancial/">Instagram</a>&nbsp; |&nbsp; <a href="https://www.youtube.com/@rickenfinancial">YouTube</a>

Want to have FUN while listening to a financial podcast? Meet Ricken Financial’s father-daughter dynamic and hilarious duo Gerry Ricken and Heidi Ricken Provost.  After listening to their podcast, you’ll feel like you are part of their family!

Gerry, Founder, CEO, and Licensed Insurance Professional has been in the financial industry for decades. He started Ricken Financial in 2008 to better serve the community and help people like his parents, who scrimped and saved their whole lives, retire with less stress. He is joined by his business partner and youngest daughter, Heidi, who serves as President and Investment Advisor Representative at Ricken Financial. Working together since 2011, they inform their clients to achieve the retirement they deserve.

Tune into Kickin’ with The Rickens: Redefining Retirement with co-host former MLB announcer Mark Owen’s and join in on the laughs as they cover topical news and trends in retirement.

Learn more about the Rickens online and on social: Facebook and Instagram





Insurance products are offered through the insurance business Ricken Financial, LLC. Ricken Financial, LLC is also an Investment Advisory practice that offers products and services through Impact Partnership Wealth, LLC (IPW), a Registered Investment Adviser. IPW does not offer insurance products. The insurance products offered by Ricken Financial, LLC are not subject to Investment Advisor requirements. 3276140 - 2/24

Want to have FUN while listening to a financial podcast? Meet Ricken Financial’s father-daughter dynamic and hilarious duo Gerry Ricken and Heidi Ricken Provost.  After listening to their podcast, you’ll feel like you are part of their family!
Gerry, Founder, CEO, and Licensed Insurance Professional has been in the financial industry for decades. He started Ricken Financial in 2008 to better serve the community and help people like his parents, who scrimped and saved their whole lives, retire with less stress. He is joined by his business partner and youngest daughter, Heidi, who serves as President and Investment Advisor Representative at Ricken Financial. Working together since 2011, they inform their clients to achieve the retirement they deserve.
Tune into Kickin’ with The Rickens: Redefining Retirement with co-host former MLB announcer Mark Owen’s and join in on the laughs as they cover topical news and trends in retirement.
Learn more about the Rickens <a href="https://rickenfinancial.com/">online</a> and on social: <a href="https://www.facebook.com/RickenFinancial">Facebook</a> and <a href="https://www.instagram.com/rickenfinancial/">Instagram</a>
 
 
Insurance products are offered through the insurance business Ricken Financial, LLC. Ricken Financial, LLC is also an Investment Advisory practice that offers products and services through Impact Partnership Wealth, LLC (IPW), a Registered Investment Adviser. IPW does not offer insurance products. The insurance products offered by Ricken Financial, LLC are not subject to Investment Advisor requirements. 3276140 - 2/24

Our goal is to educate and help you make informed, stress-free retirement decisions.

Kickin' with The Rickens: Redefining Retirement

Want to have FUN while listening to a financial podcast? Meet Ricken Financial’s father-daughter dynamic and hilarious duo Gerry Ricken and Heidi Ricken Provost.  After listening to their podcast, you’ll feel like you are part of their family!
Gerry, Founder, CEO, and Licensed Insurance Professional has been in the financial industry for decades. He started Ricken Financial in 2008 to better serve the community and help people like his parents, who scrimped and saved their whole lives, retire with less stress. He is joined by his business partner and youngest daughter, Heidi, who serves as President and Investment Advisor Representative at Ricken Financial. Working together since 2011, they inform their clients to achieve the retirement they deserve.
Tune into Kickin’ with The Rickens: Redefining Retirement with co-host former MLB announcer Mark Owen’s and join in on the laughs as they cover topical news and trends in retirement.
Learn more about the Rickens <a href="https://rickenfinancial.com/">online</a> and on social: <a href="https://www.facebook.com/RickenFinancial">Facebook</a> and <a href="https://www.instagram.com/rickenfinancial/">Instagram</a>
 

Insurance products are offered through the insurance business Ricken Financial, LLC. Ricken Financial, LLC is also an Investment Advisory practice that offers products and services through Impact Partnership Wealth, LLC (IPW), a Registered Investment Adviser. IPW does not offer insurance products. The insurance products offered by Ricken Financial, LLC are not subject to Investment Advisor requirements. 3276140 - 2/24