We're joined by Charlene van Zyl, the customer and loyalty director at Woolworths. She chats about the company's new loyalty program, My Difference, which has evolved from W Rewards and My School, My Village, My Planet. Charlene shares how the new program combines the best of both worlds, making it easier for customers to earn and give back. We'll dive into the exciting features and rewards, including virtual cards, cash back, and charitable giving.