Credit to those 120 business people who went along to hear Chris Hipkins' State of the Nation address yesterday, hosted by the Auckland Business Chamber. Credit to those few people who watched it live, like my colleague Mike Hosking. My word, it was dull. And that is not me being a lickspittle mouthpiece for the Tory overlords. Have a listen to this: 

“I know we didn't get everything right when we were in government last time. Many of you have been very clear on what you think we did wrong. But one thing is clear, we were trying to do too much, too fast, and we weren't focused enough. We're going to be making further announcements later in the year as we get closer to the election. But I want to be very, very clear on this. I want to know that I can deliver on any promises that I make. That's the standard that I'll be holding myself to and our next Labour Government to.  

“Because frankly, Kiwis have had enough of promises that aren't kept. And I don't want to repeat that cycle. We won't try and do everything in our first term. We'll be focusing on what matters the most and delivering on those things. I'm not promising perfection. Where we make mistakes, I'll take responsibility for those. But I'm promising this: a government that puts the cost of living first, a government that partners with business to create jobs and raise wages, a government that invests in our people and backs our potential. Not just managing the country, building it.” 

Yes. So there was another 20 odd minutes of the same, 20 odd minutes. He banged on about affordability, that word was used a lot. Repeated the mantra I first heard when he came in for the quarterly catch up, and which we will no doubt hear throughout the campaign: jobs, health, homes. He went big on renewable energy, promised Labour would scrap the Government's proposed gas import terminal. Also went big on his future fund.  

As speeches go, he was no JFK. It is not one for the history books. But commentators say that was by design, like Tim Murphy from Newsroom. Tim says this was Labour trying to convey maturity, a little contrition, humility, and to claim it could be the adult in the room now and after the November 7 election. Luke Malpass from The Press says the speech was to present as a calm port in a cost of living storm, to be dependable, reliable, and boring even. That was the aim. Well, that's something Labour's achieved.  

Above all else, says Luke, at this stage of the game, to not change the strategy that has served Labour well so far, which is not say much, not do much, not announce much. And it has worked for them. When there is nothing that you can argue against, it's steady as she goes. They're just letting the Coalition Government make mistakes, or not work fast enough, or not be snazzy enough for the electorate, and they're just sitting there and collecting the votes of the centre, who are underwhelmed by the Coalition Government. Basically, they're saying vote for this Chris because he's not Christopher Luxon and we're not National.  

But that works both ways. You might not be wowed by the Coalition Government and the Prime Minister, but the message could be at least they're not Labour, Greens, and Te Pāti Māori, and at least Christopher Luxon isn't the Chris that was in charge last time.