More people are turning away from drinking alcohol than ever, according to new data.

Premium Kiwi winemaker, Giesen, has invested over a million dollars into removing alcohol from their wine, to keep up with demand.

Chief winemaker Duncan Shouler says consumers have always wanted an alternative, but the quality and product choice wasn't there previously.

LISTEN ABOVE

More people are turning away from drinking alcohol than ever, according to new data.
Premium Kiwi winemaker, Giesen, has invested over a million dollars into removing alcohol from their wine, to keep up with demand.
Chief winemaker Duncan Shouler says consumers have always wanted an alternative, but the quality and product choice wasn't there previously.
LISTEN ABOVE

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Duncan Shouler: Giesen Chief Winemaker on the growing demand for alcohol-free wines

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/6592cf21-30d6-4f29-8dfa-b1a0000cb4a2/transcript

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