What makes TikTok ads so hard to regulate?

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Published Jun 27, 2022, 12:08 PM

TikTok and social media are the latest frontier when it comes to marketing products to people who will buy them, but those ads can be much more subtle than the traditional fancy commercials, and that can make them much more difficult to regulate. 

For more, KCBS Radio's Jennifer Hodges spoke with Anjali Bal, Associate Professor of Marketing at Babson College.

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