What does the word “demure” have to do with the latest trend on TikTok?

It’s an adjective that can be used to describe someone or something that’s modest, shy, reserved—and in the last couple weeks, it's popped up everywhere on social media.

But KCBS Radio reporter Shannon Golden has the story behind this trend, and how the old-fashioned word has taken on a new meaning.

What does the word “demure” have to do with the latest trend on TikTok?
It’s an adjective that can be used to describe someone or something that’s modest, shy, reserved—and in the last couple weeks, it's popped up everywhere on social media.
But KCBS Radio reporter Shannon Golden has the story behind this trend, and how the old-fashioned word has taken on a new meaning.

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