 During a time when we are more divided politically than ever, its not surprising that negativity is driving the political choices of many voters. What may be surprising is which group expresses the most negativity. According to a recent study published in the Journal of Experimental Social Psychology, that group is Independents.

For more,Liz Saint-Jon spoke with Joe Siev,  lead author of the study and a Postdoctoral Fellow in Marketing at the University of Virginia’s Darden School of Business

During a time when we are more divided politically than ever, its not surprising that negativity is driving the political choices of many voters. What may be surprising is which group expresses the most negativity. According to a recent study published in the Journal of Experimental Social Psychology, that group is Independents. For more,Liz Saint-Jon spoke with Joe Siev,  lead author of the study and a Postdoctoral Fellow in Marketing at the University of Virginia’s Darden School of Business

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