What do you do if you see smoke?  Call 9-1-1, right? But increasingly more and more people are reporting suspected fires and other emergencies using social media.  As KCBS Radio's Matt Bigler reports San Francisco fire officials are asking...please don't.

<p>What do you do if you see smoke?&nbsp; Call 9-1-1, right? But increasingly more and more people are reporting suspected fires and other emergencies using social media.&nbsp; As KCBS Radio's Matt Bigler reports San Francisco fire officials are asking...please don't.</p>

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