As more Americans become less active on dating apps, Bumble this week introduced a new strategy to encourage people to keep swiping.

Before, women were able to make the first move on the app. If she didn't start a conversation the match would expire after 24 hours. 

With this redesign, women can include a question on their profiles to which men who match can respond. 

For more, KCBS Radio's Bret Burkhart and Patti Reising spoke with Kathryn Coduto, Assistant Professor of Media Sciences at Boston University.

As more Americans become less active on dating apps, Bumble this week introduced a new strategy to encourage people to keep swiping.
Before, women were able to make the first move on the app. If she didn't start a conversation the match would expire after 24 hours. 
With this redesign, women can include a question on their profiles to which men who match can respond. 
For more, KCBS Radio's Bret Burkhart and Patti Reising spoke with Kathryn Coduto, Assistant Professor of Media Sciences at Boston University.

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