Earlier this week, Apple unveiled an AD showcasing its latest iPad Pro.

The commercial depicted a hydraulic press obliterating various iconic creative tools, culminating in the emergence of the new iPad Pro. 

Amidst a climate of apprehension regarding AI and technological advancements potentially displacing human workers, the ad sparked a significant backlash online. 

For more on this KCBS Radio's Patti Reising and Bret Burkhart spoke with Ari Lightman, Professor of Digital Media and Marketing at Carnegie Mellon