Pumpkin spice season has arrived earlier than ever, igniting a wave of enthusiasm across the country. 

This beloved flavor, steeped in nostalgia and enhanced by strategic marketing, has emerged as a defining symbol of autumn, infiltrating a wide array of beverages and treats. 

For more about KCBS Radio's news anchor Alisa Clancy spoke with Dr. Amy-Jane Griffiths Psychologist and Associate Professor at Chapman University..

Pumpkin spice season has arrived earlier than ever, igniting a wave of enthusiasm across the country. 
This beloved flavor, steeped in nostalgia and enhanced by strategic marketing, has emerged as a defining symbol of autumn, infiltrating a wide array of beverages and treats. 
For more about KCBS Radio's news anchor Alisa Clancy spoke with Dr. Amy-Jane Griffiths Psychologist and Associate Professor at Chapman University..

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