Brantley Gilbert is baring all for his new album, Tattoos, due September 13 and we mean all. One look at the cover and fans will see a bare-chested Gilbert, standing tall with his tattoos on full-display, each one an important part of the forthcoming album.

“If you’ve seen the album cover, I’m topless! I’m about to break 40 and I’m on there with my boobies out,” Gilbert said with a laugh during his recent time on Audacy’s Superstar Power Hour with Katie Neal. All jokes aside, the 39-year-old says sharing his tattoos is one of the most personal things he could do. With many of them being faith-based and representing personal stories and reminders, it sets a tone for the album that is highly personal and a little different than what he’s done in the past.

“This is the first album that hasn’t had a faith-based or spiritual title, but… I have a giant cross that goes across the top of my chest… a lot of my tattoos are faith-based.” Writing about his tattoos was an idea that took some serious convincing for Gilbert, who shared he’s never been a fan of songs about tattoos.

When approached by his cowriters at a retreat in Texas, Gilbert says he immediately shot down their idea of writing about tattoos, until one of them made it a challenge. “They were like, we should write a tattoo song and I was like… ‘No. I’m not writing a tattoo song because if you’ve ever heard a tattoo song before this one, they all suck.’ It usually comes from somebody that has one or two like, ‘Look at my tattoo it’s so cool,’ and I remember Randy Montana saying, ‘Well, Hey dude, make it your job to not let this one suck.’”

Challenge accepted, and after reflecting on the stories, reminders and symbolism of his ink, Gilbert says he’s immensely proud of the song and project as a whole. “I really do love that song. It’s extremely personal and literally, every line in that song, I can point to the tattoo on me that it’s talking about. I’ve found in my career, a lot of times if you write a song easy to relate to… the ones that are close to the chest and more personal are usually more relatable, so this one couldn’t be closer.”

Ahead of the September 13 release, fans have gotten a taste of the album with Brantley’s current single, “Over When We’re Sober,” featuring newcomer Ashley Cooke. Written by Gilbert, alongside Jelly Roll, the song continues to climb the charts, a direct result of the power of Gilbert and Cooke’s voices together.

“She’s been awesome to work with, you couldn’t ask for any more out of a duet partner than what she’s bringing to the table,” Brantley shared before detailing there’s a few other duets fans have to look forward to on the project, including one with Rascal Flatts frontman, Gary LeVox.

“This wasn’t on anyone’s BINGO card,” Brantley laughed when asked about how the unlikely pair found one another. “I remember not knowing what to think about the guy ‘cause they had the boy band thing goin’ on, spiky hair and the shirts and whole 9 and I was kind of anti-that,” Brantley admitted of the first time he met LeVox back in the day. That quickly changed after he got to know LeVox and the pair quickly became friends. “Country as cornbread,” he said to describe Gary. “That dude… he’s stays out in the woods and out on the farm.”

Hear more about Brantley’s time working with Gary, how he and his wife are preparing for baby #3, and lots more behind the scenes stories of the new album by checking out his entire conversation on Audacy’s Superstar Power Hour with Katie Neal above.

Words by Monica Rivera Interview by Katie Neal