Episode 29 - Visibility vs Spam

In this episode, I look at visibility and everything around being seen and not allowing your pipeline to dry up. A recent conversation about content and marketing got me thinking about being visible and spam, as the constant flow of content is hard to manage and as more marketing material can cause people to turn off.

I look at what to do and what to put out there.

“You have to earn the right to sell” – Michael Port

Be clear on your message and what you are doing. Be clear on your position so that everything that goes out on your feed is all based around how you are positioning yourself.