Episode 12 - Social Selling Index on LinkedIn

What is the Social Selling Index? Recently we have been fielding a lot of questions about this, as LinkedIn has introduced this and it can be found through your LinkedIn profile.

3 key aspects discussed in this episode for and about the SSI:
Positioning – What you want to be known for
Measure – What is it? Is it general?
Conversation – regarding the diagnostics of it

The Goal of life is to match your heartbeat with the beat of the Universe… – Joseph Campbell – TWEET

In talking about your profile and the SSI here is another great take away:

People who are going to buy from you are people who already know you – Seth Godin – TWEET

Episode 12 - Social Selling Index on LinkedIn
What is the Social Selling Index? Recently we have been fielding&nbsp;a lot of questions about this, as LinkedIn has introduced this and it can be found through your LinkedIn profile.
3 key aspects discussed in this episode for and about the SSI:
<ol>
<li>Positioning &ndash; What you want to be known for</li>
<li>Measure &ndash; What is it? Is it general?</li>
<li>Conversation &ndash; regarding the diagnostics of it</li>
</ol>
<blockquote>
The Goal of life is to match your heartbeat with the beat of the Universe&hellip; &ndash; Joseph Campbell &ndash;<a href="http://ctt.ec/K5xd3"> TWEET</a>
</blockquote>
In talking about your profile and the SSI here is another great take away:
<blockquote>
People who are going to buy from you are people who already know you &ndash; Seth Godin &ndash; <a href="http://ctt.ec/fna26">TWEET</a>
</blockquote>

🎙️ The Jane Anderson Brand You Show is the ultimate podcast for ambitious thought leaders ready to amplify their influence, attract premium clients, and build a powerful personal brand that opens doors.

If you’re a consultant, coach, speaker, author, trainer, or academic who wants to be known for your ideas and sought after for your expertise, this show is your unfair advantage. Hosted by Jane Anderson—strategic communications expert, author of 14 books, and one of the world’s most awarded branding thinkers—this show delivers the tools, strategies, and behind-the-scenes insights to help you grow a sustainable, 7-figure expert practice with impact and integrity.

Each episode is packed with real-world advice, inspiring interviews, and actionable frameworks to help you:
Stand out in a crowded market
Build trust with your audience
Convert visibility into revenue
Scale your influence with grace and ease

Jane has worked with over 200,000 professionals across 5 countries and 30 industries. Her thought leadership has helped generate $100M+ in revenue, and her podcast debuted in the global top 10 for Management & Leadership. She’s been featured on Sky Business, Channel 9, The Age, and the BBC.

If you’re ready to move from expert to trusted authority, hit subscribe and let’s elevate your brand—together.

🎙️ The Jane Anderson Brand You Show is the ultimate podcast for ambitious thought leaders ready to amplify their influence, attract premium clients, and build a powerful personal brand that opens doors.
If you&rsquo;re a consultant, coach, speaker, author, trainer, or academic who wants to be known for your ideas and sought after for your expertise, this show is your unfair advantage. Hosted by Jane Anderson&mdash;strategic communications expert, author of 14 books, and one of the world&rsquo;s most awarded branding thinkers&mdash;this show delivers the tools, strategies, and behind-the-scenes insights to help you grow a sustainable, 7-figure expert practice with impact and integrity.
Each episode is packed with real-world advice, inspiring interviews, and actionable frameworks to help you:
<ul>
<li aria-level="1">Stand out in a crowded market</li>
<li aria-level="1">Build trust with your audience</li>
<li aria-level="1">Convert visibility into revenue</li>
<li aria-level="1">Scale your influence with grace and ease</li>
</ul>
Jane has worked with over 200,000 professionals across 5 countries and 30 industries. Her thought leadership has helped generate $100M+ in revenue, and her podcast debuted in the global top 10 for Management &amp; Leadership. She&rsquo;s been featured on Sky Business, Channel 9, The Age, and the BBC.
If you&rsquo;re ready to move from expert to trusted authority, hit subscribe and let&rsquo;s elevate your brand&mdash;together.

The Jane Anderson  Brand You Show is the podcast for experts, consultants, speakers, trainers, academics and coaches who are or aim to be the leaders in their field. Jane shares her insights as well as interviews those who are industry experts to find out about their experiences when marketing themselves under their Personal Brand, or name.

Jane Anderson Show Podcast

The Jane Anderson Show is delivered by Australia's Leading Personal Branding Expert, Jane Anderson herself. 

Jane shares a mix of some of her own experiences and thoughts on how you can improve your Personal Branding in your Business, as well as interviews with some of the world leading experts in their field and how they have navigated some of the challenges to grow their business under theirname.com.

Having helped over 20,000 people she has been featured on Sky Business, The Today Show, The Age, Sydney Morning Herald, BBC, Channel 9 & Management Today.

Jane speaks at conferences globally,  runs workshops, mentoring programs for experts in their field on topics such as marketing, sales, speaking and social media. On faculty in Thought Leaders Business School, she mentors experts to create a practice generating $500k-$1.5m with 1-2 staff. 

Jane holds one of the top 1% viewed LinkedIn profiles globally & is the host of the #1 ranked "Jane Anderson Brand You Show" Podcast in iTunes. She was nominated for Telstra Business Women Awards in 2014 & 2016.

The author of 4 books, she is one of 12 LinkedIn Influencers in Australia & NZ & her blog has been voted in the top 25 branding blogs globally by Feedspot. She is also the creator of the Lead Generation Indicator, the world's first diagnostic for experts to identify marketing gaps in their practice.

Jane has worked with clients such as the International Rice Research Institute, Wesfarmers, Virgin Australia, IKEA, LEGO, Mercedes-Benz?, La Trobe Institute of Molecular Science, Australian Medical Association, Shell Energy, Deakin University, and Griffith Uni.

Jane Anderson

Episode 12 - Social Selling Index on LinkedIn

Episode 101 – Leadership, Influence and Navigating Complexity with Dr Michelle Gibbings

🎙️ In this episode of The Jane Anderson Show, Jane is joined by the thoughtful and deeply respected Dr Michelle Gibbings—an award-winning leadership expert, author, and trusted advisor known for helping leaders navigate complexity with clarity, confidence, and purpose. With more than a decade building her own practice after a distinguished corporate career, Michelle brings rare depth, warmth, and pragmatic wisdom to the conversation.

Meet Dr Michelle Gibbings

Michelle is a leadership expert, executive coach, and the founder of a globally recognised advisory practice supporting senior leaders through change, influence, and decision-making. Her journey spans senior executive roles, large-scale transformation, bestselling books, Harvard Business Review publications, and a PhD—blending academic rigour with lived corporate experience. Today, she works with leaders and organisations around the world, helping them lead with integrity and impact.

Building Authority Through Substance and Experience

Michelle shares her unconventional career path and the deliberate choices behind building a sustainable, values-driven practice. She reflects on the importance of structure, credibility, and doing the work behind the scenes—whether through research, writing, or deep client engagement—to earn trust and confidently claim expertise.

Courage, Confidence, and the Long Game of Leadership

This episode explores what it really takes to put yourself out there. From writing her first book while grappling with fear, to learning how to reward progress and navigate self-doubt, Michelle offers honest insights into the emotional and practical realities of leadership and thought leadership growth.

Designing a Practice—and a Life—That Works

Michelle also speaks openly about partnership, support, and intentional decision-making. From building financial buffers to choosing how (and where) she delivers her work, her approach shows how clarity, boundaries, and values create both professional success and personal contentment.

✨ Tune in to hear a powerful conversation about influence, courage, purpose, and building a leadership practice that reflects who you truly are—without overcomplicating your life.

Episode 101 &ndash; Leadership, Influence and Navigating Complexity with Dr Michelle Gibbings
🎙️ In this episode of The Jane Anderson Show, Jane is joined by the thoughtful and deeply respected Dr Michelle Gibbings&mdash;an award-winning leadership expert, author, and trusted advisor known for helping leaders navigate complexity with clarity, confidence, and purpose. With more than a decade building her own practice after a distinguished corporate career, Michelle brings rare depth, warmth, and pragmatic wisdom to the conversation.
Meet Dr Michelle Gibbings
Michelle is a leadership expert, executive coach, and the founder of a globally recognised advisory practice supporting senior leaders through change, influence, and decision-making. Her journey spans senior executive roles, large-scale transformation, bestselling books, Harvard Business Review publications, and a PhD&mdash;blending academic rigour with lived corporate experience. Today, she works with leaders and organisations around the world, helping them lead with integrity and impact.
Building Authority Through Substance and Experience
Michelle shares her unconventional career path and the deliberate choices behind building a sustainable, values-driven practice. She reflects on the importance of structure, credibility, and doing the work behind the scenes&mdash;whether through research, writing, or deep client engagement&mdash;to earn trust and confidently claim expertise.
Courage, Confidence, and the Long Game of Leadership
This episode explores what it really takes to put yourself out there. From writing her first book while grappling with fear, to learning how to reward progress and navigate self-doubt, Michelle offers honest insights into the emotional and practical realities of leadership and thought leadership growth.
Designing a Practice&mdash;and a Life&mdash;That Works
Michelle also speaks openly about partnership, support, and intentional decision-making. From building financial buffers to choosing how (and where) she delivers her work, her approach shows how clarity, boundaries, and values create both professional success and personal contentment.
✨ Tune in to hear a powerful conversation about influence, courage, purpose, and building a leadership practice that reflects who you truly are&mdash;without overcomplicating your life.

Episode 101 - Global Workplace Expert and Author, Dr Michelle Gibbings

Episode 100 – Leadership Communication Expert, Arabella Macpherson


 🎙️In this episode of The Jane Anderson Show, Jane welcomes Arabella Macpherson—an internationally recognised coach, keynote speaker, and facilitator who has spent nearly two decades helping CEOs and senior leaders communicate with authenticity, influence, and impact. With over 500 stages under her belt and clients spanning Telstra, AstraZeneca, Deloitte, LinkedIn, and Amex, Arabella is known for being both brilliant and brutally honest—helping leaders cut through habits that hold them back and step fully into their presence.

Meet Arabella Macpherson
 Arabella’s career began not in corporate offices, but on the stage. Trained as an actress and opera singer, she performed at the Sydney Opera House, studied mime in Paris with Marcel Marceau, and honed her craft in New York and LA. When sustaining a career in the arts proved difficult, she discovered a natural fit in coaching leaders—bringing her deep expertise in voice, storytelling, and presence to the boardroom.

Authenticity, Presence, and Charismatic Communication
 Arabella believes influence is not manipulation, but respect. Her work is about helping leaders accept themselves, stay present, and connect more deeply with others. This authenticity, she says, is what creates real charisma. Whether teaching executives to pitch with confidence, navigate conflict, or negotiate with influence, she equips them with practical skills while holding space for their growth.

Direct, Caring, and Transformational
 Known for her no-nonsense yet supportive style, Arabella is described by clients as “brilliant but brutal.” She challenges leaders to go beyond surface-level communication, be fully real, and engage with courage. In this conversation, she shares how her journey from the arts to corporate coaching shaped her unique practice, why charisma is about curiosity and presence, and why leaders today must learn to cut through distraction and build genuine connection.

✨ Tune in to discover how Arabella Macpherson helps leaders embrace authenticity, sharpen their influence, and transform everyday communication into powerful leadership.

Episode 100 &ndash; Leadership Communication Expert, Arabella Macpherson
 🎙️In this episode of The Jane Anderson Show, Jane welcomes Arabella Macpherson&mdash;an internationally recognised coach, keynote speaker, and facilitator who has spent nearly two decades helping CEOs and senior leaders communicate with authenticity, influence, and impact. With over 500 stages under her belt and clients spanning Telstra, AstraZeneca, Deloitte, LinkedIn, and Amex, Arabella is known for being both brilliant and brutally honest&mdash;helping leaders cut through habits that hold them back and step fully into their presence.
Meet Arabella Macpherson Arabella&rsquo;s career began not in corporate offices, but on the stage. Trained as an actress and opera singer, she performed at the Sydney Opera House, studied mime in Paris with Marcel Marceau, and honed her craft in New York and LA. When sustaining a career in the arts proved difficult, she discovered a natural fit in coaching leaders&mdash;bringing her deep expertise in voice, storytelling, and presence to the boardroom.
Authenticity, Presence, and Charismatic Communication Arabella believes influence is not manipulation, but respect. Her work is about helping leaders accept themselves, stay present, and connect more deeply with others. This authenticity, she says, is what creates real charisma. Whether teaching executives to pitch with confidence, navigate conflict, or negotiate with influence, she equips them with practical skills while holding space for their growth.
Direct, Caring, and Transformational Known for her no-nonsense yet supportive style, Arabella is described by clients as &ldquo;brilliant but brutal.&rdquo; She challenges leaders to go beyond surface-level communication, be fully real, and engage with courage. In this conversation, she shares how her journey from the arts to corporate coaching shaped her unique practice, why charisma is about curiosity and presence, and why leaders today must learn to cut through distraction and build genuine connection.
✨ Tune in to discover how Arabella Macpherson helps leaders embrace authenticity, sharpen their influence, and transform everyday communication into powerful leadership.

Episode 100 - Leadership Communication Expert, Arabella Macpherson

Meet Gillian Smith, Founder, Facilitator and Life & Leadership Coach

In this empowering episode of The Jane Anderson Show, we’re spotlighting Gillian Smith, founder of Connect Lead Coach and a passionate advocate for compassionate, sustainable leadership. With over 20 years of experience working across the UK, Europe, US, Australia, and New Zealand—including with FTSE 100 and ASX-listed organisations—Gillian brings a fresh, human-centred approach to leadership development and workplace culture 

Meet Gillian Smith

Gillian isn’t just a coach—she’s a bridge-builder. Her vibrant energy and deep HR expertise shine through in her coaching, facilitation, and speaking. After navigating her own experiences of corporate burnout, she launched Connect Lead Coach in 2021 to help leaders and teams foster safer, kinder, more connected workplaces—starting with her own transformation journey 

Cultivating Connection and Courageous Leadership

In a world craving meaning and authenticity, Gillian believes true leadership starts with making people feel seen and heard. Her signature style blends introspection, empathy, and cultural insight to guide leaders in creating inclusive, engaged environments where everyone thrives 

Tools and Stories That Inspire Growth and Trust

In this episode, Gillian shares real-life strategies that leaders can use to build connection and resilience—whether you're leading a global team or mentoring a new manager locally in Brisbane. From designing purposeful workshops to coaching leaders through change, she brings practical insights to the heart of complex challenges. Her goal? To turn everyday leadership into meaningful action.

Here’s what you can expect:


Warm, human-first frameworks for reconnecting with your people


Practical techniques to foster psychological safety and trust


Wisdom shaped by global experience and real transformation—including burnout and renewal

✨ Tune in to hear how Gillian is helping leaders lead with heart and authenticity—creating cultures where everyone belongs, contributes, and flourishes.

Meet Gillian Smith, Founder, Facilitator and Life &amp; Leadership Coach
In this empowering episode of The Jane Anderson Show, we&rsquo;re spotlighting Gillian Smith, founder of Connect Lead Coach and a passionate advocate for compassionate, sustainable leadership. With over 20 years of experience working across the UK, Europe, US, Australia, and New Zealand&mdash;including with FTSE 100 and ASX-listed organisations&mdash;Gillian brings a fresh, human-centred approach to leadership development and workplace culture&nbsp;
Meet Gillian Smith
Gillian isn&rsquo;t just a coach&mdash;she&rsquo;s a bridge-builder. Her vibrant energy and deep HR expertise shine through in her coaching, facilitation, and speaking. After navigating her own experiences of corporate burnout, she launched Connect Lead Coach in 2021 to help leaders and teams foster safer, kinder, more connected workplaces&mdash;starting with her own transformation journey&nbsp;
Cultivating Connection and Courageous Leadership
In a world craving meaning and authenticity, Gillian believes true leadership starts with making people feel seen and heard. Her signature style blends introspection, empathy, and cultural insight to guide leaders in creating inclusive, engaged environments where everyone thrives&nbsp;
Tools and Stories That Inspire Growth and Trust
In this episode, Gillian shares real-life strategies that leaders can use to build connection and resilience&mdash;whether you're leading a global team or mentoring a new manager locally in Brisbane. From designing purposeful workshops to coaching leaders through change, she brings practical insights to the heart of complex challenges. Her goal? To turn everyday leadership into meaningful action.
Here&rsquo;s what you can expect:
<ul data-start="885" data-end="1110">
<li data-start="885" data-end="951">
Warm, human-first frameworks for reconnecting with your people
</li>
<li data-start="952" data-end="1017">
Practical techniques to foster psychological safety and trust
</li>
<li data-start="1018" data-end="1110">
Wisdom shaped by global experience and real transformation&mdash;including burnout and renewal
</li>
</ul>
✨ Tune in to hear how Gillian is helping leaders lead with heart and authenticity&mdash;creating cultures where everyone belongs, contributes, and flourishes.

Episode 12 - Social Selling Index on LinkedIn

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