Episode 21 - LinkedIn and Personal Branding for CEO's
This episode is all about LinkedIn and Personal Branding for CEOs.
You might be the CEO or the rainmaker perhaps or a CEO who does have a strong personal brand that is part of the identity of the business. Today what I really want to do is to perhaps dispel a couple of myths about LinkedIn for CEOs.
The positioning that comes with being a CEO is a really powerful tool to be able to leverage that for business growth. I think CEOs are really missing a real opportunity to leverage their LinkedIn profile.

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