In this episode of The Jane Anderson Show, I sit down with the incredible Lois Creamer, an industry expert who helps speakers, consultants, and thought leaders book more business, make more money, and fully monetize their message. With over two decades of experience, Lois has worked with some of the most successful names in the speaking industry and is a regular presenter for the National Speakers Association and the Global Speaking Federation. She has spoken at CAPS, PSA India, Africa, Scotland, Australia, and the UK, where she was honored as a PSA Fellow in 2020.

We dive into the key trends shaping the speaking industry in 2025, including the growing demand for ROI-driven programs, why niching down is more critical than ever, and strategies for breaking into the US market as an international speaker. Lois shares practical advice on crafting a strong value proposition, diversifying revenue streams, and leveraging aftercare services to build long-term client relationships.

We also discuss the evolving role of speaker collateral, video content, and digital positioning, as well as Lois’ latest book, Book More Business: Make MORE Money Speaking (2nd edition), and her co-authored book, The Speaker Author: Sell More Books and Book More Speeches.

Lois has been featured in Forbes, Bloomberg Business, Speaker Magazine, INC Magazine, and The Wall Street Journal, and in this episode, she shares insider strategies that every speaker needs to hear.

Tune in for an insightful conversation that could transform the way you approach your speaking career in 2025! 🎙️✨

📍 Connect with Lois Creamer:
🔗 Website: BookMoreBusiness.com
🔗 LinkedIn: LoisCreamer

In this episode of The Jane Anderson Show, I sit down with the incredible Lois Creamer, an industry expert who helps speakers, consultants, and thought leaders book more business, make more money, and fully monetize their message. With over two decades of experience, Lois has worked with some of the most successful names in the speaking industry and is a regular presenter for the National Speakers Association and the Global Speaking Federation. She has spoken at CAPS, PSA India, Africa, Scotland, Australia, and the UK, where she was honored as a PSA Fellow in 2020.
We dive into the key trends shaping the speaking industry in 2025, including the growing demand for ROI-driven programs, why niching down is more critical than ever, and strategies for breaking into the US market as an international speaker. Lois shares practical advice on crafting a strong value proposition, diversifying revenue streams, and leveraging aftercare services to build long-term client relationships.
We also discuss the evolving role of speaker collateral, video content, and digital positioning, as well as Lois&rsquo; latest book, Book More Business: Make MORE Money Speaking (2nd edition), and her co-authored book, The Speaker Author: Sell More Books and Book More Speeches.
Lois has been featured in Forbes, Bloomberg Business, Speaker Magazine, INC Magazine, and The Wall Street Journal, and in this episode, she shares insider strategies that every speaker needs to hear.
Tune in for an insightful conversation that could transform the way you approach your speaking career in 2025! 🎙️✨
📍 Connect with Lois Creamer: 🔗 Website: <a href="https://www.BookMoreBusiness.com">BookMoreBusiness.com</a> 🔗 LinkedIn: <a href="https://www.LinkedIn.com/in/LoisCreamer">LoisCreamer</a>

The Jane Anderson Brand You Show is the podcast for experts, consultants, speakers, trainers, academics and coaches who are or aim to be the leaders in their field. Jane shares her insights as well as interviews those who are industry experts to find out about their experiences when marketing themselves under their Personal Brand, or name. According to US Labour Data, by 2020 50% of the workforce will be self-employed​. The ability to market & sell yourself is an essential skill for the future of work. Jane is the author of 11 books, she is one of 12 LinkedIn Influencers in Australia & NZ & her blog has been voted in the top 25 branding blogs globally by Feedspot. She is also the creator of the Lead Generation Indicator, the world's first diagnostic for experts to identify marketing gaps in their practice. As Australia's leading Personal Branding authority, Jane helps experts & leaders with trust-based, high-impact communication. Having helped over 20,000 people she has been featured on Sky Business, The Today Show, The Age, Sydney Morning Herald, BBC, Channel 9 & Management Today. On faculty in Thought Leaders Business School, she mentors experts to create a practice generating $500k-$1.5m with 1-2 staff. She is also a mentor on the Queensland State Government Advancing Women in Business Panel of Consulting Industry Experts. Jane holds one of the top 1% viewed LinkedIn profiles globally & is the host of the #1 ranked "Jane Anderson Brand You Show" Podcast in iTunes. She was nominated for Telstra Business Women Awards in 2014 & 2016. Jane speaks, runs workshops, mentoring programs and online programs to help her clients. Some of her corporate clients include International Rice Research Institute, Wesfarmers, Virgin Australia, IKEA, LEGO, Mercedes-Benz​, La Trobe Institute of Molecular Science, Australian Medical Association, Shell Energy, Deakin University, and Griffith Uni.

The Jane Anderson Brand You Show is the podcast for experts, consultants, speakers, trainers, academics and coaches who are or aim to be the leaders in their field. Jane shares her insights as well as interviews those who are industry experts to find out about their experiences when marketing themselves under their Personal Brand, or name. According to US Labour Data, by 2020 50% of the workforce will be self-employed​. The ability to market &amp; sell yourself is an essential skill for the future of work. Jane is the author of 11 books, she is one of 12 LinkedIn Influencers in Australia &amp; NZ &amp; her blog has been voted in the top 25 branding blogs globally by Feedspot. She is also the creator of the Lead Generation Indicator, the world's first diagnostic for experts to identify marketing gaps in their practice. As Australia's leading Personal Branding authority, Jane helps experts &amp; leaders with trust-based, high-impact communication. Having helped over 20,000 people she has been featured on Sky Business, The Today Show, The Age, Sydney Morning Herald, BBC, Channel 9 &amp; Management Today. On faculty in Thought Leaders Business School, she mentors experts to create a practice generating $500k-$1.5m with 1-2 staff. She is also a mentor on the Queensland State Government Advancing Women in Business Panel of Consulting Industry Experts. Jane holds one of the top 1% viewed LinkedIn profiles globally &amp; is the host of the #1 ranked "Jane Anderson Brand You Show" Podcast in iTunes. She was nominated for Telstra Business Women Awards in 2014 &amp; 2016. Jane speaks, runs workshops, mentoring programs and online programs to help her clients. Some of her corporate clients include International Rice Research Institute, Wesfarmers, Virgin Australia, IKEA, LEGO, Mercedes-Benz​, La Trobe Institute of Molecular Science, Australian Medical Association, Shell Energy, Deakin University, and Griffith Uni.

The Jane Anderson  Brand You Show is the podcast for experts, consultants, speakers, trainers, academics and coaches who are or aim to be the leaders in their field. Jane shares her insights as well as interviews those who are industry experts to find out about their experiences when marketing themselves under their Personal Brand, or name.

Jane Anderson Show Podcast

The Jane Anderson Show is delivered by Australia's Leading Personal Branding Expert, Jane Anderson herself. 

Jane shares a mix of some of her own experiences and thoughts on how you can improve your Personal Branding in your Business, as well as interviews with some of the world leading experts in their field and how they have navigated some of the challenges to grow their business under theirname.com.

Having helped over 20,000 people she has been featured on Sky Business, The Today Show, The Age, Sydney Morning Herald, BBC, Channel 9 & Management Today.

Jane speaks at conferences globally,  runs workshops, mentoring programs for experts in their field on topics such as marketing, sales, speaking and social media. On faculty in Thought Leaders Business School, she mentors experts to create a practice generating $500k-$1.5m with 1-2 staff. 

Jane holds one of the top 1% viewed LinkedIn profiles globally & is the host of the #1 ranked "Jane Anderson Brand You Show" Podcast in iTunes. She was nominated for Telstra Business Women Awards in 2014 & 2016.

The author of 4 books, she is one of 12 LinkedIn Influencers in Australia & NZ & her blog has been voted in the top 25 branding blogs globally by Feedspot. She is also the creator of the Lead Generation Indicator, the world's first diagnostic for experts to identify marketing gaps in their practice.

Jane has worked with clients such as the International Rice Research Institute, Wesfarmers, Virgin Australia, IKEA, LEGO, Mercedes-Benz?, La Trobe Institute of Molecular Science, Australian Medical Association, Shell Energy, Deakin University, and Griffith Uni.

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