🎙️ In this episode of The Jane Anderson Show, I speak with Maureen Kyne about building a specialist practice, finding your place in the market, and staying close to the people you serve.

Maureen shared how her practice had evolved over the years and how her deep focus on upward bullying emerged from her broader work in workplace behaviour. We explored what happens when you choose a clear area of expertise, recognise an emerging issue, and build your work around a problem that organisations genuinely need help addressing.

We also talked about Maureen's approach to LinkedIn. She personally stays involved in conversations with her audience, using the questions, comments, and ideas she encounters to spark deeper thinking and develop themes for her thought leadership. We discussed the importance of models and frameworks, knowing what to keep in your hands, what to delegate, and building the right support around your practice.

What stood out to me was Maureen's shift from chasing every opportunity to becoming much clearer about where she wanted to play. She shared how turning away work that wasn't in her lane created more time to connect with the people she wanted to work with and deepen her focus on upward harm.

Meet Maureen Kyne

Maureen Kyne is a specialist in workplace behaviour, with a deep focus on upward bullying, helping leaders and business owners address situations where they experience bullying or harmful behaviour from members of their team. Her work in this area grew from more than two decades of experience in behaviour and recognising a growing need for leaders to better understand and address these situations.

Over time, Maureen has refined her focus, developed models and frameworks to help organisations understand different forms of workplace harm, and built a strong body of thought leadership around the topic. She also uses LinkedIn as an important part of her practice, staying personally connected to conversations with her audience and using what she hears to shape her thinking and content.

One of the most interesting parts of Maureen's journey is the shift from chasing every opportunity to becoming much clearer about where she wants to play. She has deliberately turned away work that sits outside her lane so she can focus her time and energy on the people and problems she most wants to work with.

This makes her story particularly relevant for anyone building an expert practice: specialisation isn't about narrowing your possibilities. It can create the space to go deeper, become known for something and build a stronger body of intellectual property around it.

🎙️ In this episode of The Jane Anderson Show, I speak with Maureen Kyne about building a specialist practice, finding your place in the market, and staying close to the people you serve.
Maureen shared how her practice had evolved over the years and how her deep focus on upward bullying emerged from her broader work in workplace behaviour. We explored what happens when you choose a clear area of expertise, recognise an emerging issue, and build your work around a problem that organisations genuinely need help addressing.
We also talked about Maureen's approach to LinkedIn. She personally stays involved in conversations with her audience, using the questions, comments, and ideas she encounters to spark deeper thinking and develop themes for her thought leadership. We discussed the importance of models and frameworks, knowing what to keep in your hands, what to delegate, and building the right support around your practice.
What stood out to me was Maureen's shift from chasing every opportunity to becoming much clearer about where she wanted to play. She shared how turning away work that wasn't in her lane created more time to connect with the people she wanted to work with and deepen her focus on upward harm.
Meet Maureen Kyne
Maureen Kyne is a specialist in workplace behaviour, with a deep focus on upward bullying, helping leaders and business owners address situations where they experience bullying or harmful behaviour from members of their team. Her work in this area grew from more than two decades of experience in behaviour and recognising a growing need for leaders to better understand and address these situations.
Over time, Maureen has refined her focus, developed models and frameworks to help organisations understand different forms of workplace harm, and built a strong body of thought leadership around the topic. She also uses LinkedIn as an important part of her practice, staying personally connected to conversations with her audience and using what she hears to shape her thinking and content.
One of the most interesting parts of Maureen's journey is the shift from chasing every opportunity to becoming much clearer about where she wants to play. She has deliberately turned away work that sits outside her lane so she can focus her time and energy on the people and problems she most wants to work with.
This makes her story particularly relevant for anyone building an expert practice: specialisation isn't about narrowing your possibilities. It can create the space to go deeper, become known for something and build a stronger body of intellectual property around it.

🎙️ The Jane Anderson Brand You Show is the ultimate podcast for ambitious thought leaders ready to amplify their influence, attract premium clients, and build a powerful personal brand that opens doors.

If you’re a consultant, coach, speaker, author, trainer, or academic who wants to be known for your ideas and sought after for your expertise, this show is your unfair advantage. Hosted by Jane Anderson—strategic communications expert, author of 14 books, and one of the world’s most awarded branding thinkers—this show delivers the tools, strategies, and behind-the-scenes insights to help you grow a sustainable, 7-figure expert practice with impact and integrity.

Each episode is packed with real-world advice, inspiring interviews, and actionable frameworks to help you:
Stand out in a crowded market
Build trust with your audience
Convert visibility into revenue
Scale your influence with grace and ease

Jane has worked with over 200,000 professionals across 5 countries and 30 industries. Her thought leadership has helped generate $100M+ in revenue, and her podcast debuted in the global top 10 for Management & Leadership. She’s been featured on Sky Business, Channel 9, The Age, and the BBC.

If you’re ready to move from expert to trusted authority, hit subscribe and let’s elevate your brand—together.

🎙️ The Jane Anderson Brand You Show is the ultimate podcast for ambitious thought leaders ready to amplify their influence, attract premium clients, and build a powerful personal brand that opens doors.
If you&rsquo;re a consultant, coach, speaker, author, trainer, or academic who wants to be known for your ideas and sought after for your expertise, this show is your unfair advantage. Hosted by Jane Anderson&mdash;strategic communications expert, author of 14 books, and one of the world&rsquo;s most awarded branding thinkers&mdash;this show delivers the tools, strategies, and behind-the-scenes insights to help you grow a sustainable, 7-figure expert practice with impact and integrity.
Each episode is packed with real-world advice, inspiring interviews, and actionable frameworks to help you:
<ul>
<li aria-level="1">Stand out in a crowded market</li>
<li aria-level="1">Build trust with your audience</li>
<li aria-level="1">Convert visibility into revenue</li>
<li aria-level="1">Scale your influence with grace and ease</li>
</ul>
Jane has worked with over 200,000 professionals across 5 countries and 30 industries. Her thought leadership has helped generate $100M+ in revenue, and her podcast debuted in the global top 10 for Management &amp; Leadership. She&rsquo;s been featured on Sky Business, Channel 9, The Age, and the BBC.
If you&rsquo;re ready to move from expert to trusted authority, hit subscribe and let&rsquo;s elevate your brand&mdash;together.

The Jane Anderson  Brand You Show is the podcast for experts, consultants, speakers, trainers, academics and coaches who are or aim to be the leaders in their field. Jane shares her insights as well as interviews those who are industry experts to find out about their experiences when marketing themselves under their Personal Brand, or name.

Jane Anderson Show Podcast

The Jane Anderson Show is delivered by Australia's Leading Personal Branding Expert, Jane Anderson herself. 

Jane shares a mix of some of her own experiences and thoughts on how you can improve your Personal Branding in your Business, as well as interviews with some of the world leading experts in their field and how they have navigated some of the challenges to grow their business under theirname.com.

Having helped over 20,000 people she has been featured on Sky Business, The Today Show, The Age, Sydney Morning Herald, BBC, Channel 9 & Management Today.

Jane speaks at conferences globally,  runs workshops, mentoring programs for experts in their field on topics such as marketing, sales, speaking and social media. On faculty in Thought Leaders Business School, she mentors experts to create a practice generating $500k-$1.5m with 1-2 staff. 

Jane holds one of the top 1% viewed LinkedIn profiles globally & is the host of the #1 ranked "Jane Anderson Brand You Show" Podcast in iTunes. She was nominated for Telstra Business Women Awards in 2014 & 2016.

The author of 4 books, she is one of 12 LinkedIn Influencers in Australia & NZ & her blog has been voted in the top 25 branding blogs globally by Feedspot. She is also the creator of the Lead Generation Indicator, the world's first diagnostic for experts to identify marketing gaps in their practice.

Jane has worked with clients such as the International Rice Research Institute, Wesfarmers, Virgin Australia, IKEA, LEGO, Mercedes-Benz?, La Trobe Institute of Molecular Science, Australian Medical Association, Shell Energy, Deakin University, and Griffith Uni.