Episode 22 - Creating a LinkedIn Group

This episode is about LinkedIn Groups and how they can build your personal brand; but also are they really worth the time, energy and effort as they can take a bit of work?

When you look at LinkedIn overall, assuming that you have an account, if you don't then maybe it's something you would like to think about as part of your personal brand as part of yourname.com, one of the ways that you can really build your positioning and your LinkedIn profile is showing that you are the expert at something, that you know how to do stuff, answer people's questions or share content.

LinkedIn provides this opportunity to have a group and LinkedIn has about nearly 400 million people at the moment and you have 5 profiles created every second, it's just extraordinary; so you've got the ability to connect and invite people to a group if you're building it.

On your profile, you can have up to 50 groups and if you have a look, there are thousands of groups, some are open groups where you can join without having to hold a certain qualification or some you need to be in that particular industry.

One of the things you need to think about, depending on what you are trying to do, groups could be an opportunity for you. In Seth Godin's book, Tribes, he talks about the people who are most likely to buy from you are people who already know you. He also mentions people are trying to create these connections of tribes or people who operate like you, think like you and understand what you are saying. A group could be an opportunity to do that.

The purpose of a group is to connect with other people who are like-minded or have a similar problem that you can potentially solve.