This episode is about LinkedIn in particular whether you need a business page or company page and how to manage it if you are creating one.

Your personal LinkedIn profile is an extension of your personal network and brand. It’s a way for you to connect on a personal level online. A business page is slightly different. While personal profiles have connections, company pages have followers.

 

Some benefits of having a company page include:
Elevates the quality of talent applying for a role. Potential employees will review your company page, so make sure it reflects your organisational values.
Leverage company visual branding by including images and logos. A company page is also a great place to share videos.
Add specific products and services and launch new products and services.
Share updates and provide a collection of information team members can easily share within their own personal networks. This allows the company to engage with followers.

Some disadvantages include:
Needs an allocated page manager with a process in place for hand-over if the person leaves the organisation.
Ongoing maintenance is required to ensure relevance.

An important point to note is that if you attempt to set up a company as a personal profile, your profile will be removed by LinkedIn. This means you lose all your connections and will have to start all over again, as LinkedIn ultimately owns your connections, not you. So don’t risk it!

This episode is about LinkedIn in particular whether you need a business page or company page and how to manage it if you are creating one.
Your personal LinkedIn profile is an extension of your personal network and brand. It&rsquo;s a way for you to connect on a personal level online. A business page is slightly different. While personal profiles have connections, company pages have followers.
&nbsp;
Some benefits of having a company page include:
<ul>
<li>Elevates the quality of talent applying for a role. Potential employees will review your company page, so make sure it reflects your organisational values.</li>
<li>Leverage company visual branding by including images and logos. A company page is also a great place to share videos.</li>
<li>Add specific products and services and launch new products and services.</li>
<li>Share updates and provide a collection of information team members can easily share within their own personal networks. This allows the company to engage with followers.</li>
</ul>
Some disadvantages include:
<ul>
<li>Needs an allocated page manager with a process in place for hand-over if the person leaves the organisation.</li>
<li>Ongoing maintenance is required to ensure relevance.</li>
</ul>
An important point to note is that if you attempt to set up a company as a personal profile, your profile will be removed by LinkedIn. This means you lose all your connections and will have to start all over again, as LinkedIn ultimately owns your connections, not you. So don&rsquo;t risk it!

🎙️ The Jane Anderson Brand You Show is the ultimate podcast for ambitious thought leaders ready to amplify their influence, attract premium clients, and build a powerful personal brand that opens doors.

If you’re a consultant, coach, speaker, author, trainer, or academic who wants to be known for your ideas and sought after for your expertise, this show is your unfair advantage. Hosted by Jane Anderson—strategic communications expert, author of 14 books, and one of the world’s most awarded branding thinkers—this show delivers the tools, strategies, and behind-the-scenes insights to help you grow a sustainable, 7-figure expert practice with impact and integrity.

Each episode is packed with real-world advice, inspiring interviews, and actionable frameworks to help you:
Stand out in a crowded market
Build trust with your audience
Convert visibility into revenue
Scale your influence with grace and ease

Jane has worked with over 200,000 professionals across 5 countries and 30 industries. Her thought leadership has helped generate $100M+ in revenue, and her podcast debuted in the global top 10 for Management & Leadership. She’s been featured on Sky Business, Channel 9, The Age, and the BBC.

If you’re ready to move from expert to trusted authority, hit subscribe and let’s elevate your brand—together.

🎙️ The Jane Anderson Brand You Show is the ultimate podcast for ambitious thought leaders ready to amplify their influence, attract premium clients, and build a powerful personal brand that opens doors.
If you&rsquo;re a consultant, coach, speaker, author, trainer, or academic who wants to be known for your ideas and sought after for your expertise, this show is your unfair advantage. Hosted by Jane Anderson&mdash;strategic communications expert, author of 14 books, and one of the world&rsquo;s most awarded branding thinkers&mdash;this show delivers the tools, strategies, and behind-the-scenes insights to help you grow a sustainable, 7-figure expert practice with impact and integrity.
Each episode is packed with real-world advice, inspiring interviews, and actionable frameworks to help you:
<ul>
<li aria-level="1">Stand out in a crowded market</li>
<li aria-level="1">Build trust with your audience</li>
<li aria-level="1">Convert visibility into revenue</li>
<li aria-level="1">Scale your influence with grace and ease</li>
</ul>
Jane has worked with over 200,000 professionals across 5 countries and 30 industries. Her thought leadership has helped generate $100M+ in revenue, and her podcast debuted in the global top 10 for Management &amp; Leadership. She&rsquo;s been featured on Sky Business, Channel 9, The Age, and the BBC.
If you&rsquo;re ready to move from expert to trusted authority, hit subscribe and let&rsquo;s elevate your brand&mdash;together.

The Jane Anderson  Brand You Show is the podcast for experts, consultants, speakers, trainers, academics and coaches who are or aim to be the leaders in their field. Jane shares her insights as well as interviews those who are industry experts to find out about their experiences when marketing themselves under their Personal Brand, or name.

Jane Anderson Show Podcast

The Jane Anderson Show is delivered by Australia's Leading Personal Branding Expert, Jane Anderson herself. 

Jane shares a mix of some of her own experiences and thoughts on how you can improve your Personal Branding in your Business, as well as interviews with some of the world leading experts in their field and how they have navigated some of the challenges to grow their business under theirname.com.

Having helped over 20,000 people she has been featured on Sky Business, The Today Show, The Age, Sydney Morning Herald, BBC, Channel 9 & Management Today.

Jane speaks at conferences globally,  runs workshops, mentoring programs for experts in their field on topics such as marketing, sales, speaking and social media. On faculty in Thought Leaders Business School, she mentors experts to create a practice generating $500k-$1.5m with 1-2 staff. 

Jane holds one of the top 1% viewed LinkedIn profiles globally & is the host of the #1 ranked "Jane Anderson Brand You Show" Podcast in iTunes. She was nominated for Telstra Business Women Awards in 2014 & 2016.

The author of 4 books, she is one of 12 LinkedIn Influencers in Australia & NZ & her blog has been voted in the top 25 branding blogs globally by Feedspot. She is also the creator of the Lead Generation Indicator, the world's first diagnostic for experts to identify marketing gaps in their practice.

Jane has worked with clients such as the International Rice Research Institute, Wesfarmers, Virgin Australia, IKEA, LEGO, Mercedes-Benz?, La Trobe Institute of Molecular Science, Australian Medical Association, Shell Energy, Deakin University, and Griffith Uni.

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