Episode 15 - Become a LinkedIn Rockstar

What type of user are you when it comes to your LinkedIn profile?
Persister
Avoider
Attempter
Rockstar

3 steps to building a Rockstar Profile:
SEO
Personal Branding and Positioning
Connection

Points I look at in this episode are the types of user you are when it comes to your LinkedIn profile:
Persister. You’re getting results but it’s taking a lot of time. You’re posting content but unsure if it’s the right content. You feel as though there must be a better way but you’re not sure what that is. You’d like to know some more efficient ways to make your profile work and be less time consuming.
Avoider. You think LinkedIn is more a recruitment tool. You may think that if profiles are created for your team, they will leave and not attract clients. You have a private profile because you don’t want attention and you don’t see yourself as an integral part of the sales funnel. Alternatively, you don’t have time to spend on social media and don’t even see the value of it.
Attempter. You’ve tried putting some time into your LinkedIn profile but you’re not getting any results. You’re about to give up if something doesn’t change. You feel overwhelmed and it all seems too hard.
Rockstar. You’re confident and killing it. You know how to design your profile to attract your ideal client. You’re leveraging your content, approaching your clients with ease and generating leads. You know the process, have the system in place and it’s a strategic part of your sales process. You know there is no replacement for face-to-face communication, but you know how to leverage LinkedIn to support other lead-generating activities.

3 steps to building a Rockstar Profile:
SEO
Personal Branding and Positioning
Connection

Episode 15 - Become a LinkedIn Rockstar
What type of user are you when it comes to your LinkedIn profile?
<ul>
<li>Persister</li>
<li>Avoider</li>
<li>Attempter</li>
<li>Rockstar</li>
</ul>
3 steps to building a Rockstar Profile:
<ol>
<li>SEO</li>
<li>Personal Branding and Positioning</li>
<li>Connection</li>
</ol>
Points I look at in this episode are the types of user you are when it comes to your LinkedIn profile:
<ul>
<li>Persister. You&rsquo;re getting results but it&rsquo;s taking a lot of time. You&rsquo;re posting content but unsure if it&rsquo;s the right content. You feel as though there must be a better way but you&rsquo;re not sure what that is. You&rsquo;d like to know some more efficient ways to make your profile work and be less time consuming.</li>
<li>Avoider. You think LinkedIn is more a recruitment tool. You may think that if profiles are created for your team, they will leave and not attract clients. You have a private profile because you don&rsquo;t want attention and you don&rsquo;t see yourself as an integral part of the sales funnel. Alternatively, you don&rsquo;t have time to spend on social media and don&rsquo;t even see the value of it.</li>
<li>Attempter. You&rsquo;ve tried putting some time into your LinkedIn profile but you&rsquo;re not getting any results. You&rsquo;re about to give up if something doesn&rsquo;t change. You feel overwhelmed and it all seems too hard.</li>
<li>Rockstar. You&rsquo;re confident and killing it. You know how to design your profile to attract your ideal client. You&rsquo;re leveraging your content, approaching your clients with ease and generating leads. You know the process, have the system in place and it&rsquo;s a strategic part of your sales process. You know there is no replacement for face-to-face communication, but you know how to leverage LinkedIn to support other lead-generating activities.</li>
</ul>
3 steps to building a Rockstar Profile:
<ol>
<li>SEO</li>
<li>Personal Branding and Positioning</li>
<li>Connection</li>
</ol>

The Jane Anderson Brand You Show is the podcast for experts, consultants, speakers, trainers, academics and coaches who are or aim to be the leaders in their field. Jane shares her insights as well as interviews those who are industry experts to find out about their experiences when marketing themselves under their Personal Brand, or name. According to US Labour Data, by 2020 50% of the workforce will be self-employed​. The ability to market & sell yourself is an essential skill for the future of work. Jane is the author of 11 books, she is one of 12 LinkedIn Influencers in Australia & NZ & her blog has been voted in the top 25 branding blogs globally by Feedspot. She is also the creator of the Lead Generation Indicator, the world's first diagnostic for experts to identify marketing gaps in their practice. As Australia's leading Personal Branding authority, Jane helps experts & leaders with trust-based, high-impact communication. Having helped over 20,000 people she has been featured on Sky Business, The Today Show, The Age, Sydney Morning Herald, BBC, Channel 9 & Management Today. On faculty in Thought Leaders Business School, she mentors experts to create a practice generating $500k-$1.5m with 1-2 staff. She is also a mentor on the Queensland State Government Advancing Women in Business Panel of Consulting Industry Experts. Jane holds one of the top 1% viewed LinkedIn profiles globally & is the host of the #1 ranked "Jane Anderson Brand You Show" Podcast in iTunes. She was nominated for Telstra Business Women Awards in 2014 & 2016. Jane speaks, runs workshops, mentoring programs and online programs to help her clients. Some of her corporate clients include International Rice Research Institute, Wesfarmers, Virgin Australia, IKEA, LEGO, Mercedes-Benz​, La Trobe Institute of Molecular Science, Australian Medical Association, Shell Energy, Deakin University, and Griffith Uni.

The Jane Anderson Brand You Show is the podcast for experts, consultants, speakers, trainers, academics and coaches who are or aim to be the leaders in their field. Jane shares her insights as well as interviews those who are industry experts to find out about their experiences when marketing themselves under their Personal Brand, or name. According to US Labour Data, by 2020 50% of the workforce will be self-employed​. The ability to market &amp; sell yourself is an essential skill for the future of work. Jane is the author of 11 books, she is one of 12 LinkedIn Influencers in Australia &amp; NZ &amp; her blog has been voted in the top 25 branding blogs globally by Feedspot. She is also the creator of the Lead Generation Indicator, the world's first diagnostic for experts to identify marketing gaps in their practice. As Australia's leading Personal Branding authority, Jane helps experts &amp; leaders with trust-based, high-impact communication. Having helped over 20,000 people she has been featured on Sky Business, The Today Show, The Age, Sydney Morning Herald, BBC, Channel 9 &amp; Management Today. On faculty in Thought Leaders Business School, she mentors experts to create a practice generating $500k-$1.5m with 1-2 staff. She is also a mentor on the Queensland State Government Advancing Women in Business Panel of Consulting Industry Experts. Jane holds one of the top 1% viewed LinkedIn profiles globally &amp; is the host of the #1 ranked "Jane Anderson Brand You Show" Podcast in iTunes. She was nominated for Telstra Business Women Awards in 2014 &amp; 2016. Jane speaks, runs workshops, mentoring programs and online programs to help her clients. Some of her corporate clients include International Rice Research Institute, Wesfarmers, Virgin Australia, IKEA, LEGO, Mercedes-Benz​, La Trobe Institute of Molecular Science, Australian Medical Association, Shell Energy, Deakin University, and Griffith Uni.

The Jane Anderson  Brand You Show is the podcast for experts, consultants, speakers, trainers, academics and coaches who are or aim to be the leaders in their field. Jane shares her insights as well as interviews those who are industry experts to find out about their experiences when marketing themselves under their Personal Brand, or name.

Jane Anderson Show Podcast

The Jane Anderson Show is delivered by Australia's Leading Personal Branding Expert, Jane Anderson herself. 

Jane shares a mix of some of her own experiences and thoughts on how you can improve your Personal Branding in your Business, as well as interviews with some of the world leading experts in their field and how they have navigated some of the challenges to grow their business under theirname.com.

Having helped over 20,000 people she has been featured on Sky Business, The Today Show, The Age, Sydney Morning Herald, BBC, Channel 9 & Management Today.

Jane speaks at conferences globally,  runs workshops, mentoring programs for experts in their field on topics such as marketing, sales, speaking and social media. On faculty in Thought Leaders Business School, she mentors experts to create a practice generating $500k-$1.5m with 1-2 staff. 

Jane holds one of the top 1% viewed LinkedIn profiles globally & is the host of the #1 ranked "Jane Anderson Brand You Show" Podcast in iTunes. She was nominated for Telstra Business Women Awards in 2014 & 2016.

The author of 4 books, she is one of 12 LinkedIn Influencers in Australia & NZ & her blog has been voted in the top 25 branding blogs globally by Feedspot. She is also the creator of the Lead Generation Indicator, the world's first diagnostic for experts to identify marketing gaps in their practice.

Jane has worked with clients such as the International Rice Research Institute, Wesfarmers, Virgin Australia, IKEA, LEGO, Mercedes-Benz?, La Trobe Institute of Molecular Science, Australian Medical Association, Shell Energy, Deakin University, and Griffith Uni.

Advertisement