Episode 15 - Become a LinkedIn Rockstar

What type of user are you when it comes to your LinkedIn profile?
Persister
Avoider
Attempter
Rockstar

3 steps to building a Rockstar Profile:
SEO
Personal Branding and Positioning
Connection

Points I look at in this episode are the types of user you are when it comes to your LinkedIn profile:
Persister. You’re getting results but it’s taking a lot of time. You’re posting content but unsure if it’s the right content. You feel as though there must be a better way but you’re not sure what that is. You’d like to know some more efficient ways to make your profile work and be less time consuming.
Avoider. You think LinkedIn is more a recruitment tool. You may think that if profiles are created for your team, they will leave and not attract clients. You have a private profile because you don’t want attention and you don’t see yourself as an integral part of the sales funnel. Alternatively, you don’t have time to spend on social media and don’t even see the value of it.
Attempter. You’ve tried putting some time into your LinkedIn profile but you’re not getting any results. You’re about to give up if something doesn’t change. You feel overwhelmed and it all seems too hard.
Rockstar. You’re confident and killing it. You know how to design your profile to attract your ideal client. You’re leveraging your content, approaching your clients with ease and generating leads. You know the process, have the system in place and it’s a strategic part of your sales process. You know there is no replacement for face-to-face communication, but you know how to leverage LinkedIn to support other lead-generating activities.

3 steps to building a Rockstar Profile:
SEO
Personal Branding and Positioning
Connection

Episode 15 - Become a LinkedIn Rockstar
What type of user are you when it comes to your LinkedIn profile?
<ul>
<li>Persister</li>
<li>Avoider</li>
<li>Attempter</li>
<li>Rockstar</li>
</ul>
3 steps to building a Rockstar Profile:
<ol>
<li>SEO</li>
<li>Personal Branding and Positioning</li>
<li>Connection</li>
</ol>
Points I look at in this episode are the types of user you are when it comes to your LinkedIn profile:
<ul>
<li>Persister. You&rsquo;re getting results but it&rsquo;s taking a lot of time. You&rsquo;re posting content but unsure if it&rsquo;s the right content. You feel as though there must be a better way but you&rsquo;re not sure what that is. You&rsquo;d like to know some more efficient ways to make your profile work and be less time consuming.</li>
<li>Avoider. You think LinkedIn is more a recruitment tool. You may think that if profiles are created for your team, they will leave and not attract clients. You have a private profile because you don&rsquo;t want attention and you don&rsquo;t see yourself as an integral part of the sales funnel. Alternatively, you don&rsquo;t have time to spend on social media and don&rsquo;t even see the value of it.</li>
<li>Attempter. You&rsquo;ve tried putting some time into your LinkedIn profile but you&rsquo;re not getting any results. You&rsquo;re about to give up if something doesn&rsquo;t change. You feel overwhelmed and it all seems too hard.</li>
<li>Rockstar. You&rsquo;re confident and killing it. You know how to design your profile to attract your ideal client. You&rsquo;re leveraging your content, approaching your clients with ease and generating leads. You know the process, have the system in place and it&rsquo;s a strategic part of your sales process. You know there is no replacement for face-to-face communication, but you know how to leverage LinkedIn to support other lead-generating activities.</li>
</ul>
3 steps to building a Rockstar Profile:
<ol>
<li>SEO</li>
<li>Personal Branding and Positioning</li>
<li>Connection</li>
</ol>

The Jane Anderson Brand You Show is the podcast for experts, consultants, speakers, trainers, academics and coaches who are or aim to be the leaders in their field. Jane shares her insights as well as interviews those who are industry experts to find out about their experiences when marketing themselves under their Personal Brand, or name. According to US Labour Data, by 2020 50% of the workforce will be self-employed​. The ability to market & sell yourself is an essential skill for the future of work. Jane is the author of 11 books, she is one of 12 LinkedIn Influencers in Australia & NZ & her blog has been voted in the top 25 branding blogs globally by Feedspot. She is also the creator of the Lead Generation Indicator, the world's first diagnostic for experts to identify marketing gaps in their practice. As Australia's leading Personal Branding authority, Jane helps experts & leaders with trust-based, high-impact communication. Having helped over 20,000 people she has been featured on Sky Business, The Today Show, The Age, Sydney Morning Herald, BBC, Channel 9 & Management Today. On faculty in Thought Leaders Business School, she mentors experts to create a practice generating $500k-$1.5m with 1-2 staff. She is also a mentor on the Queensland State Government Advancing Women in Business Panel of Consulting Industry Experts. Jane holds one of the top 1% viewed LinkedIn profiles globally & is the host of the #1 ranked "Jane Anderson Brand You Show" Podcast in iTunes. She was nominated for Telstra Business Women Awards in 2014 & 2016. Jane speaks, runs workshops, mentoring programs and online programs to help her clients. Some of her corporate clients include International Rice Research Institute, Wesfarmers, Virgin Australia, IKEA, LEGO, Mercedes-Benz​, La Trobe Institute of Molecular Science, Australian Medical Association, Shell Energy, Deakin University, and Griffith Uni.

The Jane Anderson Brand You Show is the podcast for experts, consultants, speakers, trainers, academics and coaches who are or aim to be the leaders in their field. Jane shares her insights as well as interviews those who are industry experts to find out about their experiences when marketing themselves under their Personal Brand, or name. According to US Labour Data, by 2020 50% of the workforce will be self-employed​. The ability to market &amp; sell yourself is an essential skill for the future of work. Jane is the author of 11 books, she is one of 12 LinkedIn Influencers in Australia &amp; NZ &amp; her blog has been voted in the top 25 branding blogs globally by Feedspot. She is also the creator of the Lead Generation Indicator, the world's first diagnostic for experts to identify marketing gaps in their practice. As Australia's leading Personal Branding authority, Jane helps experts &amp; leaders with trust-based, high-impact communication. Having helped over 20,000 people she has been featured on Sky Business, The Today Show, The Age, Sydney Morning Herald, BBC, Channel 9 &amp; Management Today. On faculty in Thought Leaders Business School, she mentors experts to create a practice generating $500k-$1.5m with 1-2 staff. She is also a mentor on the Queensland State Government Advancing Women in Business Panel of Consulting Industry Experts. Jane holds one of the top 1% viewed LinkedIn profiles globally &amp; is the host of the #1 ranked "Jane Anderson Brand You Show" Podcast in iTunes. She was nominated for Telstra Business Women Awards in 2014 &amp; 2016. Jane speaks, runs workshops, mentoring programs and online programs to help her clients. Some of her corporate clients include International Rice Research Institute, Wesfarmers, Virgin Australia, IKEA, LEGO, Mercedes-Benz​, La Trobe Institute of Molecular Science, Australian Medical Association, Shell Energy, Deakin University, and Griffith Uni.

The Jane Anderson  Brand You Show is the podcast for experts, consultants, speakers, trainers, academics and coaches who are or aim to be the leaders in their field. Jane shares her insights as well as interviews those who are industry experts to find out about their experiences when marketing themselves under their Personal Brand, or name.

Jane Anderson Show Podcast

The Jane Anderson Show is delivered by Australia's Leading Personal Branding Expert, Jane Anderson herself. 

Jane shares a mix of some of her own experiences and thoughts on how you can improve your Personal Branding in your Business, as well as interviews with some of the world leading experts in their field and how they have navigated some of the challenges to grow their business under theirname.com.

Having helped over 20,000 people she has been featured on Sky Business, The Today Show, The Age, Sydney Morning Herald, BBC, Channel 9 & Management Today.

Jane speaks at conferences globally,  runs workshops, mentoring programs for experts in their field on topics such as marketing, sales, speaking and social media. On faculty in Thought Leaders Business School, she mentors experts to create a practice generating $500k-$1.5m with 1-2 staff. 

Jane holds one of the top 1% viewed LinkedIn profiles globally & is the host of the #1 ranked "Jane Anderson Brand You Show" Podcast in iTunes. She was nominated for Telstra Business Women Awards in 2014 & 2016.

The author of 4 books, she is one of 12 LinkedIn Influencers in Australia & NZ & her blog has been voted in the top 25 branding blogs globally by Feedspot. She is also the creator of the Lead Generation Indicator, the world's first diagnostic for experts to identify marketing gaps in their practice.

Jane has worked with clients such as the International Rice Research Institute, Wesfarmers, Virgin Australia, IKEA, LEGO, Mercedes-Benz?, La Trobe Institute of Molecular Science, Australian Medical Association, Shell Energy, Deakin University, and Griffith Uni.

Jane Anderson

Episode 15 - Become a LinkedIn Rockstar

In this episode of The Jane Anderson Show, I am thrilled to have the chance to interview one of the most incredible ladies I know personally, Alessandra Edwards. Alessandra is a leading expert in the DNA of performance and well-being, dedicated to empowering high-performing leaders to harness their genetics and biology for optimal health and vitality.



With over 16 years in the field, she has guided high-level leaders across Australia, New Zealand, Europe, and the US, helping them tap into their genetic blueprint to unlock boundless energy and resilience.



Working closely with leading CEOs, executives, founders and business owners, she offers a distinct approach by combining her expertise as a clinical nutritionist and epigenetic coach with her background as a UK corporate executive while integrating the latest scientific advancements.



When not working with clients, Alessandra pushes personal boundaries, training for triathlons and always seeking the next step in health and longevity optimisation. This dedication extends to a rich home life with two children, a supportive husband, two cats, and a lively Hungarian Vizsla named Scooby.



Holding a first-class degree in health science, along with professional qualifications in genomic wellness, herbal medicine, neurolinguistic programming, yoga and meditation instruction, Alessandra Edwards is the go-to professional for leaders serious about elevating their health, performance and longevity.



If you are a Woman in B2B Corporate consulting, find out more about the Women with Influence program here.

In this episode of The Jane Anderson Show, I am thrilled to have the chance to interview one of the most incredible ladies I know personally, Alessandra Edwards. Alessandra is a leading expert in the DNA of performance and well-being, dedicated to empowering high-performing leaders to harness their genetics and biology for optimal health and vitality.
 
With over 16 years in the field, she has guided high-level leaders across Australia, New Zealand, Europe, and the US, helping them tap into their genetic blueprint to unlock boundless energy and resilience.
 
Working closely with leading CEOs, executives, founders and business owners, she offers a distinct approach by combining her expertise as a clinical nutritionist and epigenetic coach with her background as a UK corporate executive while integrating the latest scientific advancements.
 
When not working with clients, Alessandra pushes personal boundaries, training for triathlons and always seeking the next step in health and longevity optimisation. This dedication extends to a rich home life with two children, a supportive husband, two cats, and a lively Hungarian Vizsla named Scooby.
 
Holding a first-class degree in health science, along with professional qualifications in genomic wellness, herbal medicine, neurolinguistic programming, yoga and meditation instruction, Alessandra Edwards is the go-to professional for leaders serious about elevating their health, performance and longevity.
 
If you are a Woman in B2B Corporate consulting, find out more about the Women with Influence program <a href="https://www.womenwithinfluence.com.au/">here</a>.

Episode 89 - High Performance and Well-Being Coach, Personalised Genetic Strategy Mentor, Trainer, Author, Alessandra Edwards

In this episode of The Jane Anderson Show, I am ecstatic to have the opportunity to interview one of the most amazing women I know personally, Rita Cincotta. Rita is a seasoned professional in leadership development, serving as a facilitator, speaker, coach, author, and non-executive Board Director.



With over two decades of experience in her career, Rita has led HR teams and held executive positions in Human Resources across various industries, including technology, healthcare, financial services, aged care, not for profit, advertising, media, FMCG, e-commerce, and higher education.



In 2018, Rita established her leadership development practice, where she now operates as the Principal Consultant. This endeavour was born out of her extensive background in HR leadership roles spanning a diverse spectrum of industries. Rita's primary focus is on empowering individuals, teams, and organizations to attain peak performance, deeper fulfillment, and a profound connection to their purpose.



As an accomplished facilitator, Rita has expertly crafted and delivered leadership programs tailored to different industries and businesses. Her qualifications encompass a Bachelor of Business and Arts with majors in Human Resources, Organisational Behaviour, and Marketing, a Masters in Industrial and Employee Relations, and a current pursuit of a PhD (currently on hold). Additionally, Rita is a Graduate of the Australian Institute of Company Directors (GAICD), a member of the Australian Human Resources Institute (MAHRI), and an alumnus of the Australian Institute of Company Directors. Rita boasts accreditations in Clarity 4D, Herrmann Brain Dominance Instrument (HBDI), and the Korn Ferry Leadership Architect method.



Rita's track record includes a demonstrated ability to foster positive workplace cultures that yield tangible commercial benefits. She has developed and implemented programs for leaders and employees across a wide array of sectors.  Rita has spoken on national and international stages as a keynote speaker, addressing topics such as team performance, cultural transformation, change management, resilience, and innovative work methodologies. In 2021, she authored her debut book, "Evolve: The Business Partnering Playbook," followed by her second book, "You Are How You Lead," in 2023.



Furthermore, Rita holds multiple non-executive positions, including Chair of the People Safety and Well-being Committee, Non-Executive Director of the Quality and Clinical Governance Committee, and Non-Executive Director of the Client Advisory Committee at Peninsula Health.

In this episode of The Jane Anderson Show, I am ecstatic to have the opportunity to interview one of the most amazing women I know personally, Rita Cincotta. Rita is a seasoned professional in leadership development, serving as a facilitator, speaker, coach, author, and non-executive Board Director.
 
With over two decades of experience in her career, Rita has led HR teams and held executive positions in Human Resources across various industries, including technology, healthcare, financial services, aged care, not for profit, advertising, media, FMCG, e-commerce, and higher education.
 
In 2018, Rita established her leadership development practice, where she now operates as the Principal Consultant. This endeavour was born out of her extensive background in HR leadership roles spanning a diverse spectrum of industries. Rita's primary focus is on empowering individuals, teams, and organizations to attain peak performance, deeper fulfillment, and a profound connection to their purpose.
 
As an accomplished facilitator, Rita has expertly crafted and delivered leadership programs tailored to different industries and businesses. Her qualifications encompass a Bachelor of Business and Arts with majors in Human Resources, Organisational Behaviour, and Marketing, a Masters in Industrial and Employee Relations, and a current pursuit of a PhD (currently on hold). Additionally, Rita is a Graduate of the Australian Institute of Company Directors (GAICD), a member of the Australian Human Resources Institute (MAHRI), and an alumnus of the Australian Institute of Company Directors. Rita boasts accreditations in Clarity 4D, Herrmann Brain Dominance Instrument (HBDI), and the Korn Ferry Leadership Architect method.
 
Rita's track record includes a demonstrated ability to foster positive workplace cultures that yield tangible commercial benefits. She has developed and implemented programs for leaders and employees across a wide array of sectors.  Rita has spoken on national and international stages as a keynote speaker, addressing topics such as team performance, cultural transformation, change management, resilience, and innovative work methodologies. In 2021, she authored her debut book, "Evolve: The Business Partnering Playbook," followed by her second book, "You Are How You Lead," in 2023.
 
Furthermore, Rita holds multiple non-executive positions, including Chair of the People Safety and Well-being Committee, Non-Executive Director of the Quality and Clinical Governance Committee, and Non-Executive Director of the Client Advisory Committee at Peninsula Health.

Episode 88 - Leadership Development Coach, Rita Cincotta

In this episode of The Jane Anderson Show, I am excited to have the opportunity to interview Melanie Marshal, one of the remarkable women I know personally. Melanie is a leadership and organisational culture expert with a mission to create adaptive workplaces and develop leaders at every level.



As a Royal Australian Air Force veteran and previous public servant with experience in hospitals, councils, IT, and multiple state and federal government departments, Melanie understands complex service organisations where demand always exceeds capacity.



Multi-disciplined by nature, Melanie offers over 20 years of expertise in management and leadership, employee experience, service delivery, organisational performance, and people development.



A published author, and Stevie Award Winner for Thought Leadership, Melanie has been featured on multiple podcasts, including The Oxford Review UK, as a specialist in trust, organisational culture, service improvement, and digital transformation.



Melanie provides independent advisory and coaching services for senior executives and managers of large scale, multi-year, government-wide and cross-agency programs, and services worth $15M to billions.

The things Melanie loves helping clients achieve include:
The ability to connect people’s everyday efforts with longer term strategy
Enabling clarity and confidence to make evidence-based decisions
Identifying and implementing practical improvements for the best possible outcomes
Providing services that are adaptable and sustainable

In this episode of The Jane Anderson Show, I am excited to have the opportunity to interview Melanie Marshal, one of the remarkable women I know personally. Melanie is a leadership and organisational culture expert with a mission to create adaptive workplaces and develop leaders at every level.
 
As a Royal Australian Air Force veteran and previous public servant with experience in hospitals, councils, IT, and multiple state and federal government departments, Melanie understands complex service organisations where demand always exceeds capacity.
 
Multi-disciplined by nature, Melanie offers over 20 years of expertise in management and leadership, employee experience, service delivery, organisational performance, and people development.
 
A published author, and Stevie Award Winner for Thought Leadership, Melanie has been featured on multiple podcasts, including The Oxford Review UK, as a specialist in trust, organisational culture, service improvement, and digital transformation.
 
Melanie provides independent advisory and coaching services for senior executives and managers of large scale, multi-year, government-wide and cross-agency programs, and services worth $15M to billions.
The things Melanie loves helping clients achieve include:
<ul>
<li aria-level="1">The ability to connect people’s everyday efforts with longer term strategy</li>
<li aria-level="1">Enabling clarity and confidence to make evidence-based decisions</li>
<li aria-level="1">Identifying and implementing practical improvements for the best possible outcomes</li>
<li aria-level="1">Providing services that are adaptable and sustainable</li>
</ul>

Episode 15 - Become a LinkedIn Rockstar

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