Episode 8 - 3 Generations of Branding with Tracey Mathers

Grandfather Mathers’ love of shoes started as a shoe shine boy in Ipswich Qld. With borrowed money from friends, to open his shoe store in 1923. Mathers shoes was born….

Dad realised early how important branding was for Mathers. This was for logo, image, stock, staff and more. Because of this he also realised that all things cannot be in the one place. Keeping consistency for a brand meant that diversifying across different brands and stores, although owned by the one company  allowed for large market share.

The basics being that to keep the Mathers name, a kid's shoe can't be sold next to a gentleman’s shoe……

Tracey Mathers took the leap one day to take ownership of a gap that she could see, although still as ‘Tracey Mathers’ studio. To her it was so obvious to maintain the name especially after the family had spent so long nurturing the name.

Self branding Benefits for Tracey:
Name already known
Customer experience with stories & histories
Name means more to people
Set expectations

Tracey’s Challenges:
Being thought of as expensive
Marketing around this

Lessons learnt:
You make mistakes for growth
Had the wrong approach about FB & Instagram
Using social media
Having someone else do FB page – as when trying to engage with people it needs to be you

Episode 8 - 3 Generations of Branding with Tracey Mathers
Grandfather&nbsp;Mathers&rsquo;&nbsp;love of shoes started as a shoe shine boy in Ipswich Qld. With borrowed money from friends, to open his shoe store in 1923. Mathers shoes was born&hellip;.
Dad realised early how important branding was for Mathers. This was for logo, image, stock, staff and more. Because of this he also realised that all things cannot be in the one place. Keeping consistency for a brand meant that diversifying across different brands and stores, although owned by the one company&nbsp; allowed for large market share.
The basics being that to&nbsp;keep the Mathers name, a kid's shoe can't be sold next to a gentleman&rsquo;s shoe&hellip;&hellip;
<a href="https://traceymathers.com/">Tracey Mathers</a> took the leap one day to take ownership of a gap that she could see, although still as &lsquo;Tracey Mathers&rsquo; studio. To her it was so obvious to maintain the name especially after the family had spent so long nurturing the name.
Self branding Benefits for Tracey:
<ul>
<li>Name already known</li>
<li>Customer experience with stories &amp; histories</li>
<li>Name means more to people</li>
<li>Set expectations</li>
</ul>
Tracey&rsquo;s Challenges:
<ul>
<li>Being thought of as expensive</li>
<li>Marketing around this</li>
</ul>
Lessons learnt:
<ul>
<li>You make mistakes for growth</li>
<li>Had the wrong approach about FB &amp; Instagram</li>
<li>Using social media</li>
<li>Having someone else do FB page &ndash; as when trying to engage with people it needs to be you</li>
</ul>

The Jane Anderson Brand You Show is the podcast for experts, consultants, speakers, trainers, academics and coaches who are or aim to be the leaders in their field. Jane shares her insights as well as interviews those who are industry experts to find out about their experiences when marketing themselves under their Personal Brand, or name. According to US Labour Data, by 2020 50% of the workforce will be self-employed​. The ability to market & sell yourself is an essential skill for the future of work. Jane is the author of 11 books, she is one of 12 LinkedIn Influencers in Australia & NZ & her blog has been voted in the top 25 branding blogs globally by Feedspot. She is also the creator of the Lead Generation Indicator, the world's first diagnostic for experts to identify marketing gaps in their practice. As Australia's leading Personal Branding authority, Jane helps experts & leaders with trust-based, high-impact communication. Having helped over 20,000 people she has been featured on Sky Business, The Today Show, The Age, Sydney Morning Herald, BBC, Channel 9 & Management Today. On faculty in Thought Leaders Business School, she mentors experts to create a practice generating $500k-$1.5m with 1-2 staff. She is also a mentor on the Queensland State Government Advancing Women in Business Panel of Consulting Industry Experts. Jane holds one of the top 1% viewed LinkedIn profiles globally & is the host of the #1 ranked "Jane Anderson Brand You Show" Podcast in iTunes. She was nominated for Telstra Business Women Awards in 2014 & 2016. Jane speaks, runs workshops, mentoring programs and online programs to help her clients. Some of her corporate clients include International Rice Research Institute, Wesfarmers, Virgin Australia, IKEA, LEGO, Mercedes-Benz​, La Trobe Institute of Molecular Science, Australian Medical Association, Shell Energy, Deakin University, and Griffith Uni.

The Jane Anderson Brand You Show is the podcast for experts, consultants, speakers, trainers, academics and coaches who are or aim to be the leaders in their field. Jane shares her insights as well as interviews those who are industry experts to find out about their experiences when marketing themselves under their Personal Brand, or name. According to US Labour Data, by 2020 50% of the workforce will be self-employed​. The ability to market &amp; sell yourself is an essential skill for the future of work. Jane is the author of 11 books, she is one of 12 LinkedIn Influencers in Australia &amp; NZ &amp; her blog has been voted in the top 25 branding blogs globally by Feedspot. She is also the creator of the Lead Generation Indicator, the world's first diagnostic for experts to identify marketing gaps in their practice. As Australia's leading Personal Branding authority, Jane helps experts &amp; leaders with trust-based, high-impact communication. Having helped over 20,000 people she has been featured on Sky Business, The Today Show, The Age, Sydney Morning Herald, BBC, Channel 9 &amp; Management Today. On faculty in Thought Leaders Business School, she mentors experts to create a practice generating $500k-$1.5m with 1-2 staff. She is also a mentor on the Queensland State Government Advancing Women in Business Panel of Consulting Industry Experts. Jane holds one of the top 1% viewed LinkedIn profiles globally &amp; is the host of the #1 ranked "Jane Anderson Brand You Show" Podcast in iTunes. She was nominated for Telstra Business Women Awards in 2014 &amp; 2016. Jane speaks, runs workshops, mentoring programs and online programs to help her clients. Some of her corporate clients include International Rice Research Institute, Wesfarmers, Virgin Australia, IKEA, LEGO, Mercedes-Benz​, La Trobe Institute of Molecular Science, Australian Medical Association, Shell Energy, Deakin University, and Griffith Uni.

The Jane Anderson  Brand You Show is the podcast for experts, consultants, speakers, trainers, academics and coaches who are or aim to be the leaders in their field. Jane shares her insights as well as interviews those who are industry experts to find out about their experiences when marketing themselves under their Personal Brand, or name.

Jane Anderson Show Podcast

The Jane Anderson Show is delivered by Australia's Leading Personal Branding Expert, Jane Anderson herself. 

Jane shares a mix of some of her own experiences and thoughts on how you can improve your Personal Branding in your Business, as well as interviews with some of the world leading experts in their field and how they have navigated some of the challenges to grow their business under theirname.com.

Having helped over 20,000 people she has been featured on Sky Business, The Today Show, The Age, Sydney Morning Herald, BBC, Channel 9 & Management Today.

Jane speaks at conferences globally,  runs workshops, mentoring programs for experts in their field on topics such as marketing, sales, speaking and social media. On faculty in Thought Leaders Business School, she mentors experts to create a practice generating $500k-$1.5m with 1-2 staff. 

Jane holds one of the top 1% viewed LinkedIn profiles globally & is the host of the #1 ranked "Jane Anderson Brand You Show" Podcast in iTunes. She was nominated for Telstra Business Women Awards in 2014 & 2016.

The author of 4 books, she is one of 12 LinkedIn Influencers in Australia & NZ & her blog has been voted in the top 25 branding blogs globally by Feedspot. She is also the creator of the Lead Generation Indicator, the world's first diagnostic for experts to identify marketing gaps in their practice.

Jane has worked with clients such as the International Rice Research Institute, Wesfarmers, Virgin Australia, IKEA, LEGO, Mercedes-Benz?, La Trobe Institute of Molecular Science, Australian Medical Association, Shell Energy, Deakin University, and Griffith Uni.

Advertisement