In this powerful solo episode of It’s Up There Podcast, Loon sets the record straight about his journey, calling out those who minimize his work in the podcasting game. He details how he built one of the South’s premier brands with no co-host, major sponsorships, and viral interviews—without dragging in a fanbase from music, sports, or industry connects.

Loon also breaks down his past interviews with Adam22, addresses comments about Academics, explains his business approach, and defends the real cultural impact of his platform. He shares receipts about deals with Revolt, his iconic Lil Baby rollout interview, and key moments with Fred Taylor, Brandon Marshall, Maul, Rory, Rich Homie Quan, Benny the Butcher, and more.

The episode also shifts to raw relationship talk: breaking down a viral cheating clip, emotional fallout, and hard truths about moving on when trust is broken. Loon speaks on emotional manipulation, the difference between accountability and extortion in love, and why men and women struggle to truly reconcile after betrayal.

Packed with real game, personal history, and relationship insights, this solo episode is a blueprint for creators, men, and anyone navigating respect, betrayal, and staying solid in your purpose.

✅ SUGGESTED CHAPTER MARKERS / TIMESTAMPS


00:00 – Intro: Centering the episode on relationships and podcasting


01:00 – Clearing the air about minimization in the podcast space


02:00 – Discussing Adam22, Wack100, and Charleston White’s episode


04:00 – Addressing the “Academics” narrative about Loon’s rise


07:00 – Receipts on Revolt deal, solo interviews, and platform-building


10:00 – Key interviews: Fred Taylor, Brandon Marshall, Maul, Rory


12:00 – Cultural relevance and breaking into podcasting solo


14:00 – Relationship breakdown: Cheating story goes viral


20:00 – Real talk: Emotional manipulation, apology dynamics


25:00 – Salvage yard metaphor for broken relationships


30:00 – The reality of breakups and moving on


35:00 – On being misunderstood in the content space


40:00 – Critiquing Adam22’s content style and approach


50:00 – Raw reaction to the viral clip, analyzing the wife’s pain


1:00:00 – Lessons about love, trust, and knowing when to walk away


1:10:00 – Final reflections on respect, purpose, and keeping it real

<blockquote data-start="887" data-end="2160">
In this powerful solo episode of It&rsquo;s Up There Podcast, Loon sets the record straight about his journey, calling out those who minimize his work in the podcasting game. He details how he built one of the South&rsquo;s premier brands with no co-host, major sponsorships, and viral interviews&mdash;without dragging in a fanbase from music, sports, or industry connects.
Loon also breaks down his past interviews with Adam22, addresses comments about Academics, explains his business approach, and defends the real cultural impact of his platform. He shares receipts about deals with Revolt, his iconic Lil Baby rollout interview, and key moments with Fred Taylor, Brandon Marshall, Maul, Rory, Rich Homie Quan, Benny the Butcher, and more.
The episode also shifts to raw relationship talk: breaking down a viral cheating clip, emotional fallout, and hard truths about moving on when trust is broken. Loon speaks on emotional manipulation, the difference between accountability and extortion in love, and why men and women struggle to truly reconcile after betrayal.
Packed with real game, personal history, and relationship insights, this solo episode is a blueprint for creators, men, and anyone navigating respect, betrayal, and staying solid in your purpose.
</blockquote>
<hr data-start="2162" data-end="2165">
✅ SUGGESTED CHAPTER MARKERS / TIMESTAMPS
<ul data-start="2212" data-end="3234">
<li data-start="2212" data-end="2282">
00:00 &ndash; Intro: Centering the episode on relationships and podcasting
</li>
<li data-start="2283" data-end="2349">
01:00 &ndash; Clearing the air about minimization in the podcast space
</li>
<li data-start="2350" data-end="2418">
02:00 &ndash; Discussing Adam22, Wack100, and Charleston White&rsquo;s episode
</li>
<li data-start="2419" data-end="2483">
04:00 &ndash; Addressing the &ldquo;Academics&rdquo; narrative about Loon&rsquo;s rise
</li>
<li data-start="2484" data-end="2557">
07:00 &ndash; Receipts on Revolt deal, solo interviews, and platform-building
</li>
<li data-start="2558" data-end="2625">
10:00 &ndash; Key interviews: Fred Taylor, Brandon Marshall, Maul, Rory
</li>
<li data-start="2626" data-end="2688">
12:00 &ndash; Cultural relevance and breaking into podcasting solo
</li>
<li data-start="2689" data-end="2748">
14:00 &ndash; Relationship breakdown: Cheating story goes viral
</li>
<li data-start="2749" data-end="2810">
20:00 &ndash; Real talk: Emotional manipulation, apology dynamics
</li>
<li data-start="2811" data-end="2867">
25:00 &ndash; Salvage yard metaphor for broken relationships
</li>
<li data-start="2868" data-end="2915">
30:00 &ndash; The reality of breakups and moving on
</li>
<li data-start="2916" data-end="2969">
35:00 &ndash; On being misunderstood in the content space
</li>
<li data-start="2970" data-end="3026">
40:00 &ndash; Critiquing Adam22&rsquo;s content style and approach
</li>
<li data-start="3027" data-end="3094">
50:00 &ndash; Raw reaction to the viral clip, analyzing the wife&rsquo;s pain
</li>
<li data-start="3095" data-end="3163">
1:00:00 &ndash; Lessons about love, trust, and knowing when to walk away
</li>
<li data-start="3164" data-end="3234">
1:10:00 &ndash; Final reflections on respect, purpose, and keeping it real
</li>
</ul>

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

ITS UP THERE PODCAST W/LOONEY

“The $1,000 Every Two Weeks Side Chick Scandal” Stop Minimizing My Work: The Real Story of My Podcast Grind

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/948f8152-c216-4ee9-966d-b31b00f39d00/transcript

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