Shannon Sharpe. Diddy. N.O.R.E. Joe Budden. Stephen A. Smith. Cam Newton. Dr. Umar Johnson. ESPN First Take. In EP 310, Loon connects the headlines to the real strategy behind media moves: why Shannon Sharpe made the same mistake as Diddy by settling after the story caught fire, how N.O.R.E.’s “Only 3 Podcasts Matter / Top 3 Podcasts” narrative chokes discovery instead of building infrastructure, and what it actually takes to grow a platform without gatekeeping or clout by association. This is a playbook episode about PR pressure, timing, preserved tapes, TV visibility vs. podcast performance, and the discipline to keep your circle tight when everyone wants credit after you win. What you will hear today: Shannon Sharpe vs. PR math (Diddy parallel): why timing beats tactics in settlements; how “dismissed with prejudice” plus preserved tapes can invite copycat claims; and why paying after the press reads like a payout signal instead of narrative control. We also discuss ESPN/First Take optics and the spillover into podcast numbers. N.O.R.E.’s “Only 3 Podcasts Matter / Top 3 Podcasts”: list talk vs. real infrastructure, including passing actual guest contacts, ad agency numbers, and building a Rogan style ecosystem for Black podcasters instead of shrinking the lane. Joe Budden blueprint: independence, leverage, and why the bag scales when you master distribution, cadence, and direct deals, not when you posture on lists. Dr. Umar Johnson and “relationship equity”: why some adult preferences require trust and long term rapport, and how reckless appetites become PR liabilities when you chase them outside real relationships. Cam Newton and hosting skill: big guests bring visibility, but hosting is a craft. If the craft is missing, the conversation will not travel. Proximity is not a cosign: Loon dismantles the “we went to school together” syndrome. Classmate is not comrade. If you did not help build it, do not try to build yourself off it after the win. Culture and character: streets are dead, big homies misusing leverage, entitlement, and why “useful” becomes “disposable” the second you stop adding value. Quick touch: Ksoo trial note (awareness, not a deep dive here). Big questions for the audience: Did Shannon’s settlement timing help his career or confirm the worst PR read? Does “Only 3 Podcasts Matter / Top 3 Podcasts” help the culture or choke discovery for rising Black podcasters? Whose blueprint actually builds — the list talkers or the infrastructure builders? Chapters below. Drop your take on Sharpe, N.O.R.E., and who is really building the ecosystem. #ItsUpTherePodcast #ShannonSharpe #Diddy #NORE #JoeBudden #StephenASmith #CamNewton #ESPN Patreon: https://patreon.com/ItsUpTherePodcastDiscord: https://discord.gg/3AwsHfDcJB Full Episodes Playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N ⏱️ Chapter Headers (add exact timestamps after upload) 00:00 Intro - names on the board (Shannon, Diddy, N.O.R.E., Budden, Stephen A., Cam) 03:10 Shannon Sharpe = Diddy mistake - settlement timing, dismissed with prejudice, preserved tapes 11:45 ESPN / First Take math - TV visibility vs. podcast performance under PR heat 18:30 N.O.R.E. “Only 3 Podcasts Matter / Top 3 Podcasts” - list talk vs. real infrastructure 25:20 Joe Budden blueprint - independence, leverage, passing real contacts (ads and guests) 32:10 Dr. Umar Johnson - relationship equity and the cost of reckless appetites 36:18 Cam Newton and the hosting skill gap - big guests are not enough 40:10 Proximity is not proof - classmate vs. comrade, entitlement traps 44:50 Ksoo trial - brief note and why awareness matters 48:30 Closing - guard your circle, protect your climb, build systems not soundbites 👇 Join the conversation Drop your take on Shannon’s timing, N.O.R.E.’s list, and who’s actually building the ecosystem. Like the video, share it with someone building from the ground up, and tap in with the community below. Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluwDiscord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

<p data-pm-slice="1 1 []">Shannon Sharpe. Diddy. N.O.R.E. Joe Budden. Stephen A. Smith. Cam Newton. Dr. Umar Johnson. ESPN First Take. In EP 310, Loon connects the headlines to the real strategy behind media moves: why Shannon Sharpe made the same mistake as Diddy by settling after the story caught fire, how N.O.R.E.&rsquo;s &ldquo;Only 3 Podcasts Matter / Top 3 Podcasts&rdquo; narrative chokes discovery instead of building infrastructure, and what it actually takes to grow a platform without gatekeeping or clout by association. This is a playbook episode about PR pressure, timing, preserved tapes, TV visibility vs. podcast performance, and the discipline to keep your circle tight when everyone wants credit after you win. What you will hear today: Shannon Sharpe vs. PR math (Diddy parallel): why timing beats tactics in settlements; how &ldquo;dismissed with prejudice&rdquo; plus preserved tapes can invite copycat claims; and why paying after the press reads like a payout signal instead of narrative control. We also discuss ESPN/First Take optics and the spillover into podcast numbers. N.O.R.E.&rsquo;s &ldquo;Only 3 Podcasts Matter / Top 3 Podcasts&rdquo;: list talk vs. real infrastructure, including passing actual guest contacts, ad agency numbers, and building a Rogan style ecosystem for Black podcasters instead of shrinking the lane. Joe Budden blueprint: independence, leverage, and why the bag scales when you master distribution, cadence, and direct deals, not when you posture on lists. Dr. Umar Johnson and &ldquo;relationship equity&rdquo;: why some adult preferences require trust and long term rapport, and how reckless appetites become PR liabilities when you chase them outside real relationships. Cam Newton and hosting skill: big guests bring visibility, but hosting is a craft. If the craft is missing, the conversation will not travel. Proximity is not a cosign: Loon dismantles the &ldquo;we went to school together&rdquo; syndrome. Classmate is not comrade. If you did not help build it, do not try to build yourself off it after the win. Culture and character: streets are dead, big homies misusing leverage, entitlement, and why &ldquo;useful&rdquo; becomes &ldquo;disposable&rdquo; the second you stop adding value. Quick touch: Ksoo trial note (awareness, not a deep dive here). Big questions for the audience: Did Shannon&rsquo;s settlement timing help his career or confirm the worst PR read? Does &ldquo;Only 3 Podcasts Matter / Top 3 Podcasts&rdquo; help the culture or choke discovery for rising Black podcasters? Whose blueprint actually builds &mdash; the list talkers or the infrastructure builders? Chapters below. Drop your take on Sharpe, N.O.R.E., and who is really building the ecosystem. #ItsUpTherePodcast #ShannonSharpe #Diddy #NORE #JoeBudden #StephenASmith #CamNewton #ESPN Patreon: <a href="https://patreon.com/ItsUpTherePodcast">https://patreon.com/ItsUpTherePodcast</a>Discord: <a href="https://discord.gg/3AwsHfDcJB">https://discord.gg/3AwsHfDcJB</a> Full Episodes Playlist: <a href="https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N">https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N</a> ⏱️ Chapter Headers (add exact timestamps after upload) 00:00 Intro - names on the board (Shannon, Diddy, N.O.R.E., Budden, Stephen A., Cam) 03:10 Shannon Sharpe = Diddy mistake - settlement timing, dismissed with prejudice, preserved tapes 11:45 ESPN / First Take math - TV visibility vs. podcast performance under PR heat 18:30 N.O.R.E. &ldquo;Only 3 Podcasts Matter / Top 3 Podcasts&rdquo; - list talk vs. real infrastructure 25:20 Joe Budden blueprint - independence, leverage, passing real contacts (ads and guests) 32:10 Dr. Umar Johnson - relationship equity and the cost of reckless appetites 36:18 Cam Newton and the hosting skill gap - big guests are not enough 40:10 Proximity is not proof - classmate vs. comrade, entitlement traps 44:50 Ksoo trial - brief note and why awareness matters 48:30 Closing - guard your circle, protect your climb, build systems not soundbites 👇 Join the conversation Drop your take on Shannon&rsquo;s timing, N.O.R.E.&rsquo;s list, and who&rsquo;s actually building the ecosystem. Like the video, share it with someone building from the ground up, and tap in with the community below. Join Our Its Up There Podcast Clip Channel now <a href="https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw">https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw</a>Discord <a href="https://discord.gg/GJKXMWQS">https://discord.gg/GJKXMWQS</a> For all exclusive interviews &amp; more content not here click here <a href="https://www.patreon.com/itsuptherepodcast">https://www.patreon.com/itsuptherepodcast</a> 🚨Unreleased Interviews <a href="https://www.patreon.com/itsuptherepodcast">https://www.patreon.com/itsuptherepodcast</a> 🦺All Merch Options <a href="https://teespring.com/its-up-there-podcast-merch">teespring.com/its-up-there-podcast-merch</a> 🎧LISTEN ON SPOTIFY: <a href="https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ">https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ</a> 👀 SUBSCRIBE HERE:<a href="https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw">https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw</a> 👂 LISTEN ON APPLE PODCASTS: <a href="https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4">https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4</a> 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | <a href="https://www.tiktok.com/@fogfo_looney">https://www.tiktok.com/@fogfo_looney</a> PATREON| <a href="https://www.patreon.com/itsuptherepodcast">https://www.patreon.com/itsuptherepodcast</a> SUBSCRIBE TO Youtube Channel ➡️ <a href="https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw">https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw</a> WATCH MORE ➡️ <a href="https://www.youtube.com/watch?v=JwNIuOcAtoo&amp;list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO">https://www.youtube.com/watch?v=JwNIuOcAtoo&amp;list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO</a></p>

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

ITS UP THERE PODCAST W/LOONEY

Shannon Sharpe Made the Same Mistake as Diddy — N.O.R.E.’s “Only 3 Podcasts Matter"

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6695c604-3cff-44a2-b6ad-b338013bed8c/transcript

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