In this episode of It’s Up There Podcast, Loon sits down with Rory for a no-filter conversation that goes beyond podcast beef and dives into the truth behind the podcast industry, the cost of vulnerability, and why so many platforms are pushing entertainment over authenticity. Rory opens up about what really happened behind the scenes with Joe Budden, why he regrets even telling the truth publicly, and how lies often travel further than honesty in this new age of content. Loon presses him on his role in the business of podcasting, helping creators get deals, and why he rarely speaks up for himself—even when the smut gets thrown on his name. The conversation moves into deep waters: Is Joe Rogan still worth $300 million at Spotify, or is the podcast bubble about to burst? Why Rory stopped reading comments and how chasing fire emojis can kill your creativity How real podcasting has been hijacked by reaction culture and viral lies Why truth, trauma, and trust are the most dangerous parts of building a platform Loon and Rory also discuss Rumble vs. Twitch, the streaming war for creators like Kai Cenat, and why so many personalities online are just performing pain for profit. They also go deep on Andrew Tate, manipulation in media, and how people are using therapy buzzwords as branding tools instead of healing. If you’ve ever felt conflicted about building in public, protecting your peace, or calling out false narratives without feeding the clout machine—this episode is a blueprint. 🎯 Come for the talk about Spotify, Rogan, and Rory’s journey—stay for the game Loon drops on how to survive the noise without selling your soul. 🟡 Subscribe to the channel 🟣 Join the Patreon for uncut episodes: https://patreon.com/ItsUpTherePodcast 🟠 Tap into the Discord: https://discord.gg/3AwsHfDcJB 🔵 Follow on Instagram & TikTok @ItsUpTherePodcast 🔴 Full podcast playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #ItsUpTherePodcast #Rory #JoeBudden #PodcastBeef #SpotifyPodcasts #Charlamagne #AndrewTate #KaiCenat #Loon #BlackEffect #HipHopPodcasts #RealConvos #ContentCreators Rory: Joe Budden Snake Moves, Vlad Can’t Be Trusted, Kai Cenat Pressured, Rory Regrets Exposing Joe Budden | Says Vlad Profits Off Black Trauma, Joe Rogan Untouchable, Twitch Owns Kai Cenat Rory Breaks Silence on Joe Budden Fallout + Says Industry Rewards Liars + Talks Vlad, Rogan, Kai Cenat, More Rory Regrets Exposing Joe Budden | Vlad TV Called Out, Joe Rogan’s Power, Twitch Owns Kai Cenat Rory Regrets Exposing Joe Budden | Says Vlad Profits Off Black Trauma, Joe Rogan Untouchable, Twitch Owns Kai Cenat 00:00 - Rory on Spotify’s Podcast Strategy & Why They Carve Out Joe Rogan 10:42 - Rory Says Liars Are Better Entertainers: “Truth Don’t Matter” 18:31 - Loon Breaks Down His Trust Issues Post Street-to-Podcast Transition 24:50 - Podcast Fans Acting Like They Know You: The Burden of Vulnerability 35:29 - Rory on Joe Budden: “I Thought I Was in Control. I Wasn’t.” 42:10 - Why Loon Cuts Off Comments & How Praise Became a Drug 51:25 - Rory Defends His Impact in Podcasting While People Call Him Soft 58:50 - Are the Streaming Numbers Even Real? Loon Challenges the Metrics 1:08:22 - Kai Cenat vs Twitch & Rumble: Rory Reacts to the Streaming War 1:15:45 - Rory Says Andrew Tate Is a Master Manipulator 1:24:10 - Loon Asks: Who Has More Value — Andrew Tate or Joe Rogan? 1:32:55 - Loon Talks Vlad, Trap Lore Ross, & Who Should Really Hold the Mic 1:38:20 - Why Podcasting Ain’t Safe on YouTube Anymore 1:45:00 - Loon on Charlamagne, Fred Taylor, & Holding the Culture Accountable 1:53:20 - Rory: “I’ve Helped More Podcasters Eat Than Anyone But Charlamagne” 1:58:40 - Final Thoughts: Why Vulnerability Costs Too Much to Fake Rory Breaks Silence on Joe Budden Fallout + Says Industry Rewards Liars + Talks Vlad, Rogan, Kai Cenat, More Rory Regrets Telling the Truth About Joe Budden | “It Changed Nothing”

<p>In this episode of It&rsquo;s Up There Podcast, Loon sits down with Rory for a no-filter conversation that goes beyond podcast beef and dives into the truth behind the podcast industry, the cost of vulnerability, and why so many platforms are pushing entertainment over authenticity. Rory opens up about what really happened behind the scenes with Joe Budden, why he regrets even telling the truth publicly, and how lies often travel further than honesty in this new age of content. Loon presses him on his role in the business of podcasting, helping creators get deals, and why he rarely speaks up for himself&mdash;even when the smut gets thrown on his name. The conversation moves into deep waters: Is Joe Rogan still worth $300 million at Spotify, or is the podcast bubble about to burst? Why Rory stopped reading comments and how chasing fire emojis can kill your creativity How real podcasting has been hijacked by reaction culture and viral lies Why truth, trauma, and trust are the most dangerous parts of building a platform Loon and Rory also discuss Rumble vs. Twitch, the streaming war for creators like Kai Cenat, and why so many personalities online are just performing pain for profit. They also go deep on Andrew Tate, manipulation in media, and how people are using therapy buzzwords as branding tools instead of healing. If you&rsquo;ve ever felt conflicted about building in public, protecting your peace, or calling out false narratives without feeding the clout machine&mdash;this episode is a blueprint. 🎯 Come for the talk about Spotify, Rogan, and Rory&rsquo;s journey&mdash;stay for the game Loon drops on how to survive the noise without selling your soul. 🟡 Subscribe to the channel 🟣 Join the Patreon for uncut episodes: https://patreon.com/ItsUpTherePodcast 🟠 Tap into the Discord: https://discord.gg/3AwsHfDcJB 🔵 Follow on Instagram &amp; TikTok @ItsUpTherePodcast 🔴 Full podcast playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #ItsUpTherePodcast #Rory #JoeBudden #PodcastBeef #SpotifyPodcasts #Charlamagne #AndrewTate #KaiCenat #Loon #BlackEffect #HipHopPodcasts #RealConvos #ContentCreators Rory: Joe Budden Snake Moves, Vlad Can&rsquo;t Be Trusted, Kai Cenat Pressured, Rory Regrets Exposing Joe Budden | Says Vlad Profits Off Black Trauma, Joe Rogan Untouchable, Twitch Owns Kai Cenat Rory Breaks Silence on Joe Budden Fallout + Says Industry Rewards Liars + Talks Vlad, Rogan, Kai Cenat, More Rory Regrets Exposing Joe Budden | Vlad TV Called Out, Joe Rogan&rsquo;s Power, Twitch Owns Kai Cenat Rory Regrets Exposing Joe Budden | Says Vlad Profits Off Black Trauma, Joe Rogan Untouchable, Twitch Owns Kai Cenat 00:00 - Rory on Spotify&rsquo;s Podcast Strategy &amp; Why They Carve Out Joe Rogan 10:42 - Rory Says Liars Are Better Entertainers: &ldquo;Truth Don&rsquo;t Matter&rdquo; 18:31 - Loon Breaks Down His Trust Issues Post Street-to-Podcast Transition 24:50 - Podcast Fans Acting Like They Know You: The Burden of Vulnerability 35:29 - Rory on Joe Budden: &ldquo;I Thought I Was in Control. I Wasn&rsquo;t.&rdquo; 42:10 - Why Loon Cuts Off Comments &amp; How Praise Became a Drug 51:25 - Rory Defends His Impact in Podcasting While People Call Him Soft 58:50 - Are the Streaming Numbers Even Real? Loon Challenges the Metrics 1:08:22 - Kai Cenat vs Twitch &amp; Rumble: Rory Reacts to the Streaming War 1:15:45 - Rory Says Andrew Tate Is a Master Manipulator 1:24:10 - Loon Asks: Who Has More Value &mdash; Andrew Tate or Joe Rogan? 1:32:55 - Loon Talks Vlad, Trap Lore Ross, &amp; Who Should Really Hold the Mic 1:38:20 - Why Podcasting Ain&rsquo;t Safe on YouTube Anymore 1:45:00 - Loon on Charlamagne, Fred Taylor, &amp; Holding the Culture Accountable 1:53:20 - Rory: &ldquo;I&rsquo;ve Helped More Podcasters Eat Than Anyone But Charlamagne&rdquo; 1:58:40 - Final Thoughts: Why Vulnerability Costs Too Much to Fake Rory Breaks Silence on Joe Budden Fallout + Says Industry Rewards Liars + Talks Vlad, Rogan, Kai Cenat, More Rory Regrets Telling the Truth About Joe Budden | &ldquo;It Changed Nothing&rdquo;</p>

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!