Jay-Z came outside at Roots Picnic, and everybody immediately started arguing about the obvious stuff. Who was he dissing? Was it Drake? Was it Nicki? Was it Kanye? Was it Dame Dash? Was the freestyle hard or was it “mid”? But Loon says the real play is underneath all of that. In this solo episode of It’s Up There, Loon breaks down the part of Jay-Z’s freestyle that most people missed — why Drake may have the internet, the fan base, the streamers, and the narrative machine on his side, but Jay-Z may be trying to pull him into a completely different kind of fight. And that is where it gets dangerous. Because Loon also believes Jay-Z made one mistake that gave the internet exactly what it needed to flip the conversation before the bars could even breathe. This episode gets into Jay-Z’s Roots Picnic freestyle, Drake’s narrative advantage, Akademiks’ reaction, Dame Dash, Nicki Minaj, Kanye, the “too old” conversation, and why hip-hop media is no longer just reacting to rap beef — it is helping shape it. Then Loon gets into the Diddy and Daphne Joy tape fallout, 50 Cent’s response, industry relationships, public embarrassment, co-parenting, and what happens when private choices become public content. This is not a reaction. This is the play behind the play. 00:00 Loon Returns 00:42 The Algorithm Is Forcing A Schedule 02:15 Hip-Hop Media Is In A Strange Place 03:18 You Buy The Game With Your Attention 04:02 Jay-Z Steps Back Outside 05:19 The Narrative Was Already Moving 06:31 Jay-Z’s Roots Picnic Freestyle 09:55 Loon Reacts To The Freestyle 10:41 What Everybody Missed About Jay-Z And Drake 12:22 Rap Beef Is Bigger Than Bars Now 13:10 The “Mid” Narrative 14:15 The Mistake Loon Thinks Jay-Z Made 15:29 Why Jay-Z Can’t Tiptoe Around Certain Conversations 16:17 The Age Narrative Around Hov 18:17 Akademiks’ Jay-Z Take 19:14 The Machine Comes For Jay-Z 20:00 Why Even Jay-Z Hears The Noise 22:05 When Narratives Start Growing Legs 24:11 Nicki, Kanye, Drake And Fan Base Power 25:04 Hip-Hop’s Problem With Aging 26:24 Why Artists Can’t Just Drop Music Anymore 27:21 The Commander-In-Chief Metaphor 28:14 Akademiks Breaks Down Jay-Z 30:21 How Stats Get Used Against Artists 31:33 The Media Tricks Loon Caught 33:17 Should Drake, Nicki Or Kanye Respond? 34:18 Is Hip-Hop Trying To Age Jay-Z Out? 36:11 Why The Narrative Is Sticking 36:58 Did Jay-Z Spread Enough Money Around? 38:11 The Real Drake Setup 39:01 Drake’s Creative Armor 40:13 The Place Jay-Z May Be Trying To Pull Drake 41:15 Why Jay-Z Really Came Outside 42:00 Hip-Hop Legends Are Not Trespassing 43:20 Artists And Media Need Each Other 44:12 Jay-Z, T.I. And Comeback Energy 45:12 Diddy Tape Fallout 46:21 Daphne Joy, Love And Surrender 47:22 Diddy’s Red Light Situation 48:47 Loon Reacts To The Tape 53:37 50 Cent Responds 55:29 Co-Parenting And Public Embarrassment 57:05 Drake, Sauce Walka And Relationship Games 58:25 Why Loon Avoids Industry Love Triangles 59:22 Choosing Who You Have Children With Matters 01:01:00 Final Thoughts Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

<p>Jay-Z came outside at Roots Picnic, and everybody immediately started arguing about the obvious stuff. Who was he dissing? Was it Drake? Was it Nicki? Was it Kanye? Was it Dame Dash? Was the freestyle hard or was it &ldquo;mid&rdquo;? But Loon says the real play is underneath all of that. In this solo episode of It&rsquo;s Up There, Loon breaks down the part of Jay-Z&rsquo;s freestyle that most people missed &mdash; why Drake may have the internet, the fan base, the streamers, and the narrative machine on his side, but Jay-Z may be trying to pull him into a completely different kind of fight. And that is where it gets dangerous. Because Loon also believes Jay-Z made one mistake that gave the internet exactly what it needed to flip the conversation before the bars could even breathe. This episode gets into Jay-Z&rsquo;s Roots Picnic freestyle, Drake&rsquo;s narrative advantage, Akademiks&rsquo; reaction, Dame Dash, Nicki Minaj, Kanye, the &ldquo;too old&rdquo; conversation, and why hip-hop media is no longer just reacting to rap beef &mdash; it is helping shape it. Then Loon gets into the Diddy and Daphne Joy tape fallout, 50 Cent&rsquo;s response, industry relationships, public embarrassment, co-parenting, and what happens when private choices become public content. This is not a reaction. This is the play behind the play. 00:00 Loon Returns 00:42 The Algorithm Is Forcing A Schedule 02:15 Hip-Hop Media Is In A Strange Place 03:18 You Buy The Game With Your Attention 04:02 Jay-Z Steps Back Outside 05:19 The Narrative Was Already Moving 06:31 Jay-Z&rsquo;s Roots Picnic Freestyle 09:55 Loon Reacts To The Freestyle 10:41 What Everybody Missed About Jay-Z And Drake 12:22 Rap Beef Is Bigger Than Bars Now 13:10 The &ldquo;Mid&rdquo; Narrative 14:15 The Mistake Loon Thinks Jay-Z Made 15:29 Why Jay-Z Can&rsquo;t Tiptoe Around Certain Conversations 16:17 The Age Narrative Around Hov 18:17 Akademiks&rsquo; Jay-Z Take 19:14 The Machine Comes For Jay-Z 20:00 Why Even Jay-Z Hears The Noise 22:05 When Narratives Start Growing Legs 24:11 Nicki, Kanye, Drake And Fan Base Power 25:04 Hip-Hop&rsquo;s Problem With Aging 26:24 Why Artists Can&rsquo;t Just Drop Music Anymore 27:21 The Commander-In-Chief Metaphor 28:14 Akademiks Breaks Down Jay-Z 30:21 How Stats Get Used Against Artists 31:33 The Media Tricks Loon Caught 33:17 Should Drake, Nicki Or Kanye Respond? 34:18 Is Hip-Hop Trying To Age Jay-Z Out? 36:11 Why The Narrative Is Sticking 36:58 Did Jay-Z Spread Enough Money Around? 38:11 The Real Drake Setup 39:01 Drake&rsquo;s Creative Armor 40:13 The Place Jay-Z May Be Trying To Pull Drake 41:15 Why Jay-Z Really Came Outside 42:00 Hip-Hop Legends Are Not Trespassing 43:20 Artists And Media Need Each Other 44:12 Jay-Z, T.I. And Comeback Energy 45:12 Diddy Tape Fallout 46:21 Daphne Joy, Love And Surrender 47:22 Diddy&rsquo;s Red Light Situation 48:47 Loon Reacts To The Tape 53:37 50 Cent Responds 55:29 Co-Parenting And Public Embarrassment 57:05 Drake, Sauce Walka And Relationship Games 58:25 Why Loon Avoids Industry Love Triangles 59:22 Choosing Who You Have Children With Matters 01:01:00 Final Thoughts Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews &amp; more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&amp;list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO</p>

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

ITS UP THERE PODCAST W/LOONEY

Loon FInally EXPOSES the SHOCKING MISTAKE Jay-Z Made At Roots Picnic Freestyle!

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f9ad1322-5e5a-4545-8d07-b46a00b76956/transcript