Loon finally explains why NBA YoungBoy suddenly went at Future and breaks down what he believes is missing from Future’s new album, The Real Me. NBA YoungBoy’s problem with Future appeared publicly during The Real Me rollout—but the posts, apology, diss record and responses still left one major question unanswered: what actually caused YoungBoy to turn on Future? Loon walks through the complete timeline before sharing the behind-the-scenes context he has been hearing around the industry. He separates what has been publicly established from his own interpretation and explains why this situation may involve more than the messages and diss records people saw online. Loon also gives his honest assessment of Future’s The Real Me. Future presented the project without billed guest features, but Loon believes the conversation should go deeper than whether Future can carry an album alone. He examines what feels different about the music, what may be missing from Future’s established formula and why the people traditionally surrounding an artist can affect far more than the final tracklist. This conversation includes: • Why NBA YoungBoy suddenly went at Future • YoungBoy attacking Future during The Real Me rollout • YoungBoy’s conversation and apology with Offset • Why YoungBoy returned to the situation afterward • The “What Da What” diss record • Doe Boy and Future’s people entering the conversation • What Loon says he has been hearing behind the scenes • The difference between confirmed information and industry speculation • Loon’s full assessment of Future’s The Real Me • What Loon believes is missing from the new album • Why Young Scooter’s absence matters to Future’s musical environment • Casino’s role and Future’s connection to the streets • Future releasing a project without billed guest features • The artists and relationships listeners expected to hear • Whether Future has become too isolated • Why Atlanta’s greatest musical strength has always been collaboration • The larger business problem facing Southern hip-hop • Why Future refusing to publicly respond may protect him • Whether YoungBoy’s actions helped or damaged Future’s rollout Loon is not presenting private allegations as confirmed facts. He is explaining what he has heard, what he observed publicly and how he personally interprets the situation. After watching the full breakdown, answer both questions: Why do you believe NBA YoungBoy went at Future? What do you believe The Real Me was missing? Subscribe to It’s Up There and join the congregation for complete episodes, early access and deeper conversations. 00:00 Loon Opens: The Weight That Comes With Being the King 01:42 Loving People While Feeling Used 03:25 Why Success Can Push People Into Isolation 05:15 Loon Gives His Honest Review of Future’s THE REAL ME 07:02 What Is Missing From Future’s New Album? 08:48 Young Scooter’s Role in Future’s Musical Formula 10:30 How Casino’s Situation Affects Future’s Connection 12:10 Did Future Make a Mistake Going Featureless? 13:50 Why Future’s Usual Collaborators Matter 15:28 Has Future Been Tricked Into Isolation? 17:08 The Business Questions Surrounding THE REAL ME 18:48 Atlanta’s Billion-Dollar Musical Formula 20:30 NBA YoungBoy Suddenly Goes at Future 22:12 Offset Talks YoungBoy Down 23:47 YoungBoy Apologizes—Then Returns to the Situation 25:25 YoungBoy Drops “What Da What” 27:02 Doe Boy and Future’s Camp Respond 28:40 What Loon Is Hearing Behind the Scenes 30:22 Why YoungBoy Wanted to Affect Future’s Rollout 32:08 Is YoungBoy Becoming Too Unpredictable for Business? 33:55 Why Future Refusing to Respond Matters 35:45 Real Problem or WWE Rap? 37:45 Loon’s Final Message to Future, YoungBoy and Atlanta Patreon: patreon.com/itsuptherepodcast Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

<p>Loon finally explains why NBA YoungBoy suddenly went at Future and breaks down what he believes is missing from Future&rsquo;s new album, The Real Me. NBA YoungBoy&rsquo;s problem with Future appeared publicly during The Real Me rollout&mdash;but the posts, apology, diss record and responses still left one major question unanswered: what actually caused YoungBoy to turn on Future? Loon walks through the complete timeline before sharing the behind-the-scenes context he has been hearing around the industry. He separates what has been publicly established from his own interpretation and explains why this situation may involve more than the messages and diss records people saw online. Loon also gives his honest assessment of Future&rsquo;s The Real Me. Future presented the project without billed guest features, but Loon believes the conversation should go deeper than whether Future can carry an album alone. He examines what feels different about the music, what may be missing from Future&rsquo;s established formula and why the people traditionally surrounding an artist can affect far more than the final tracklist. This conversation includes: &bull; Why NBA YoungBoy suddenly went at Future &bull; YoungBoy attacking Future during The Real Me rollout &bull; YoungBoy&rsquo;s conversation and apology with Offset &bull; Why YoungBoy returned to the situation afterward &bull; The &ldquo;What Da What&rdquo; diss record &bull; Doe Boy and Future&rsquo;s people entering the conversation &bull; What Loon says he has been hearing behind the scenes &bull; The difference between confirmed information and industry speculation &bull; Loon&rsquo;s full assessment of Future&rsquo;s The Real Me &bull; What Loon believes is missing from the new album &bull; Why Young Scooter&rsquo;s absence matters to Future&rsquo;s musical environment &bull; Casino&rsquo;s role and Future&rsquo;s connection to the streets &bull; Future releasing a project without billed guest features &bull; The artists and relationships listeners expected to hear &bull; Whether Future has become too isolated &bull; Why Atlanta&rsquo;s greatest musical strength has always been collaboration &bull; The larger business problem facing Southern hip-hop &bull; Why Future refusing to publicly respond may protect him &bull; Whether YoungBoy&rsquo;s actions helped or damaged Future&rsquo;s rollout Loon is not presenting private allegations as confirmed facts. He is explaining what he has heard, what he observed publicly and how he personally interprets the situation. After watching the full breakdown, answer both questions: Why do you believe NBA YoungBoy went at Future? What do you believe The Real Me was missing? Subscribe to It&rsquo;s Up There and join the congregation for complete episodes, early access and deeper conversations. 00:00 Loon Opens: The Weight That Comes With Being the King 01:42 Loving People While Feeling Used 03:25 Why Success Can Push People Into Isolation 05:15 Loon Gives His Honest Review of Future&rsquo;s THE REAL ME 07:02 What Is Missing From Future&rsquo;s New Album? 08:48 Young Scooter&rsquo;s Role in Future&rsquo;s Musical Formula 10:30 How Casino&rsquo;s Situation Affects Future&rsquo;s Connection 12:10 Did Future Make a Mistake Going Featureless? 13:50 Why Future&rsquo;s Usual Collaborators Matter 15:28 Has Future Been Tricked Into Isolation? 17:08 The Business Questions Surrounding THE REAL ME 18:48 Atlanta&rsquo;s Billion-Dollar Musical Formula 20:30 NBA YoungBoy Suddenly Goes at Future 22:12 Offset Talks YoungBoy Down 23:47 YoungBoy Apologizes&mdash;Then Returns to the Situation 25:25 YoungBoy Drops &ldquo;What Da What&rdquo; 27:02 Doe Boy and Future&rsquo;s Camp Respond 28:40 What Loon Is Hearing Behind the Scenes 30:22 Why YoungBoy Wanted to Affect Future&rsquo;s Rollout 32:08 Is YoungBoy Becoming Too Unpredictable for Business? 33:55 Why Future Refusing to Respond Matters 35:45 Real Problem or WWE Rap? 37:45 Loon&rsquo;s Final Message to Future, YoungBoy and Atlanta Patreon: patreon.com/itsuptherepodcast Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews &amp; more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&amp;list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO</p>

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

ITS UP THERE PODCAST W/LOONEY

Loon FINALLY EXPOSES the REAL REASON NBA YoungBoy DISSED Future! & What Shocked Fans - Full Episode

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7fbce4ab-3f56-4a2c-846c-b491015932b3/transcript