Joe Budden put Drake’s ICEMAN review behind Patreon, Future responded after Loon’s Drake/Future commentary, Floyd Mayweather sued over $175M, and Breakfast Club is heading to Netflix. Joe Budden put the biggest Drake conversation behind Patreon. Fans wanted the ICEMAN breakdown, but the JBP review was locked behind membership while the internet debated whether Joe was making the audience pay for the moment. At the same time, Future publicly backed Drake after Loon called out the quiet Drake/Future reunion rollout, posting that he and ICEMAN were “back by popular demand.” On this episode of It’s Up There Podcast, Loon breaks down the real story underneath the headlines: the culture is moving from free attention into paid rooms. Joe Budden’s Drake coverage became the perfect example. Loon explains why there is nothing wrong with creators monetizing loyal fans — but there is a difference between building a paid community and punishing discovery. When the biggest public conversation disappears behind a wall, the audience starts to feel like the moment was taken from them. Then Loon revisits his Drake/Future commentary. After saying Drake and Future did not give the culture enough around their reunion, Future publicly showed love to Drake, making it clear that the conversation had reached the people involved. For Loon, that proves It’s Up There Podcast is not just reacting to the culture — the culture is reacting back. Loon also breaks down Floyd Mayweather’s $175 million lawsuit and why it hits so hard after years of “Money Mayweather” branding. Floyd controlled distance in the ring, controlled the pay-per-view narrative, and became a symbol of wealth. But this lawsuit raises a bigger question: what is wealth if you cannot protect it? With The Breakfast Club moving to Netflix as the platform’s first daily live show, Loon explains why podcasting is changing in real time. YouTube is discovery. Netflix is prestige. Patreon is loyalty. The free episode creates the fan, but the paywall monetizes the believer. This episode also touches Ant Jefe, No Jumper, gang culture, DP politics, and how street identity can follow people even after they move into media. This is not gossip. This is the business behind the culture. New full episodes every Monday on It’s Up There Podcast. Join the congregation for exclusive drops and behind-the-scenes content: Patreon.com/ItsUpTherePodcast Subscribe to It’s Up There Podcast for full episodes every Monday. For behind-the-scenes content, extra conversations, and exclusive drops, join the congregation on Patreon: Patreon.com/ItsUpTherePodcast Chapters 00:00 Intro — Welcome To It’s Up There Podcast 00:20 The Future Of Podcasting & The Paywall Conversation 00:55 Joe Budden Paywalls His Drake ICEMAN Breakdown 01:43 The Breakfast Club Moves Toward Netflix 02:28 Loon Revisits Drake’s ICEMAN Rollout 02:47 Drake & Future Reunite But Was It Enough? 04:30 Future Tweets After Loon’s Commentary 05:32 Drake’s Chart Run & The Narratives Around Him 07:34 What Critics Want From Drake Now 08:18 Rick Ross, Grown Man Rap & Drake’s Next Level 10:16 Drake, Jay-Z, Lil Wayne & Cash Money Politics 12:30 Floyd Mayweather’s $175M Lawsuit Explained 13:22 Why Floyd’s Situation Is About Trust, Excess & Power 14:16 Drake’s Independent Fight & Label Support 15:58 Why Winning Too Long Can Make Failure Hard To Admit 17:34 Floyd’s Financial Trouble Becomes A Culture Story 18:41 Money Mayweather, Showtime & The Brand Trap 20:07 Floyd Controlled Distance But Missed The Ringside Opponent 21:30 Floyd Became Commercial For Being Rich 22:30 50 Cent, Floyd & The Missed Business Warning 24:12 Giving Floyd Grace For Taking An Unconventional Route 25:55 What Is Wealth If You Can’t Protect It? 27:07 Floyd Changed Boxing Business Forever 28:07 Will Floyd Have To Put The 50-0 Record On The Line? 29:32 When Somebody Close Steals, It Becomes Education 31:23 Undefeated In The Ring, Losing In The Fine Print 33:51 Ant Jefe Arrested & No Jumper Conversation 37:38 DP Culture, Gang Politics & A 51-Year-Old Victim 41:00 Loon Explains DP Politics From His Vantage Point 45:23 How Gang Culture Became Contaminated & Commercialized 48:01 Joe Budden, Drake, Patreon & Podcast Paywalls 48:52 Breakfast Club On Netflix Is Bigger Than People Think 50:30 How Streaming Changed Consumer Behavior 53:25 Every Paywall Ain’t The Same 55:42 YouTube Is Discovery, Netflix Is Prestige, Patreon Is Loyalty 56:53 Free Content Creates The Fan 58:18 The Danger Of Monetizing Too Early 01:01:15 Loon Sends The Collection Plate Around 01:02:21 Outro — See You Next Week #ItsUpTherePodcast #Loon #FloydMayweather #JoeBudden #Drake #Future #TheBreakfastClub #Charlamagne #Netflix #Patreon #HipHopMedia #PodcastBusiness #NoJumper #AntJefe #ICEMAN Tap in, drop your thoughts, and join the congregation on Patreon: Patreon.com/ItsUpTherePodcast

<p>Joe Budden put Drake&rsquo;s ICEMAN review behind Patreon, Future responded after Loon&rsquo;s Drake/Future commentary, Floyd Mayweather sued over $175M, and Breakfast Club is heading to Netflix. Joe Budden put the biggest Drake conversation behind Patreon. Fans wanted the ICEMAN breakdown, but the JBP review was locked behind membership while the internet debated whether Joe was making the audience pay for the moment. At the same time, Future publicly backed Drake after Loon called out the quiet Drake/Future reunion rollout, posting that he and ICEMAN were &ldquo;back by popular demand.&rdquo; On this episode of It&rsquo;s Up There Podcast, Loon breaks down the real story underneath the headlines: the culture is moving from free attention into paid rooms. Joe Budden&rsquo;s Drake coverage became the perfect example. Loon explains why there is nothing wrong with creators monetizing loyal fans &mdash; but there is a difference between building a paid community and punishing discovery. When the biggest public conversation disappears behind a wall, the audience starts to feel like the moment was taken from them. Then Loon revisits his Drake/Future commentary. After saying Drake and Future did not give the culture enough around their reunion, Future publicly showed love to Drake, making it clear that the conversation had reached the people involved. For Loon, that proves It&rsquo;s Up There Podcast is not just reacting to the culture &mdash; the culture is reacting back. Loon also breaks down Floyd Mayweather&rsquo;s $175 million lawsuit and why it hits so hard after years of &ldquo;Money Mayweather&rdquo; branding. Floyd controlled distance in the ring, controlled the pay-per-view narrative, and became a symbol of wealth. But this lawsuit raises a bigger question: what is wealth if you cannot protect it? With The Breakfast Club moving to Netflix as the platform&rsquo;s first daily live show, Loon explains why podcasting is changing in real time. YouTube is discovery. Netflix is prestige. Patreon is loyalty. The free episode creates the fan, but the paywall monetizes the believer. This episode also touches Ant Jefe, No Jumper, gang culture, DP politics, and how street identity can follow people even after they move into media. This is not gossip. This is the business behind the culture. New full episodes every Monday on It&rsquo;s Up There Podcast. Join the congregation for exclusive drops and behind-the-scenes content: Patreon.com/ItsUpTherePodcast Subscribe to It&rsquo;s Up There Podcast for full episodes every Monday. For behind-the-scenes content, extra conversations, and exclusive drops, join the congregation on Patreon: Patreon.com/ItsUpTherePodcast Chapters 00:00 Intro &mdash; Welcome To It&rsquo;s Up There Podcast 00:20 The Future Of Podcasting &amp; The Paywall Conversation 00:55 Joe Budden Paywalls His Drake ICEMAN Breakdown 01:43 The Breakfast Club Moves Toward Netflix 02:28 Loon Revisits Drake&rsquo;s ICEMAN Rollout 02:47 Drake &amp; Future Reunite But Was It Enough? 04:30 Future Tweets After Loon&rsquo;s Commentary 05:32 Drake&rsquo;s Chart Run &amp; The Narratives Around Him 07:34 What Critics Want From Drake Now 08:18 Rick Ross, Grown Man Rap &amp; Drake&rsquo;s Next Level 10:16 Drake, Jay-Z, Lil Wayne &amp; Cash Money Politics 12:30 Floyd Mayweather&rsquo;s $175M Lawsuit Explained 13:22 Why Floyd&rsquo;s Situation Is About Trust, Excess &amp; Power 14:16 Drake&rsquo;s Independent Fight &amp; Label Support 15:58 Why Winning Too Long Can Make Failure Hard To Admit 17:34 Floyd&rsquo;s Financial Trouble Becomes A Culture Story 18:41 Money Mayweather, Showtime &amp; The Brand Trap 20:07 Floyd Controlled Distance But Missed The Ringside Opponent 21:30 Floyd Became Commercial For Being Rich 22:30 50 Cent, Floyd &amp; The Missed Business Warning 24:12 Giving Floyd Grace For Taking An Unconventional Route 25:55 What Is Wealth If You Can&rsquo;t Protect It? 27:07 Floyd Changed Boxing Business Forever 28:07 Will Floyd Have To Put The 50-0 Record On The Line? 29:32 When Somebody Close Steals, It Becomes Education 31:23 Undefeated In The Ring, Losing In The Fine Print 33:51 Ant Jefe Arrested &amp; No Jumper Conversation 37:38 DP Culture, Gang Politics &amp; A 51-Year-Old Victim 41:00 Loon Explains DP Politics From His Vantage Point 45:23 How Gang Culture Became Contaminated &amp; Commercialized 48:01 Joe Budden, Drake, Patreon &amp; Podcast Paywalls 48:52 Breakfast Club On Netflix Is Bigger Than People Think 50:30 How Streaming Changed Consumer Behavior 53:25 Every Paywall Ain&rsquo;t The Same 55:42 YouTube Is Discovery, Netflix Is Prestige, Patreon Is Loyalty 56:53 Free Content Creates The Fan 58:18 The Danger Of Monetizing Too Early 01:01:15 Loon Sends The Collection Plate Around 01:02:21 Outro &mdash; See You Next Week #ItsUpTherePodcast #Loon #FloydMayweather #JoeBudden #Drake #Future #TheBreakfastClub #Charlamagne #Netflix #Patreon #HipHopMedia #PodcastBusiness #NoJumper #AntJefe #ICEMAN Tap in, drop your thoughts, and join the congregation on Patreon: Patreon.com/ItsUpTherePodcast</p>

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

ITS UP THERE PODCAST W/LOONEY

Loon FINALLY EXPOSES the REAL REASON Floyd Mayweather LOST 175 Million! - Full Episode

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d7ec5eb3-1976-4841-9b54-b45c00a99aa8/transcript