LOON sets the tone for 2026 with a real conversation about accountability, boundaries, and leadership — and why glorifying the “street lifestyle” can keep the next generation stuck. He also reacts to Tekashi 6ix9ine on Steiny, breaking down what gets misunderstood when people outside the culture try to “explain” something they didn’t build. In the year-end wrap-up, LOON covers major 2025 conversations — including Drake/UMG lawsuit talk, bots & fake stream allegations, the reaction economy, and why distribution + attention matter heading into 2026. Sponsor (PrizePicks): Use code IUTP — play your first $5 lineup and get $50 in lineups (win or lose). CHAPTERS / TIMESTAMPS 00:04:04 Intro + gratitude + “we taking 2026 serious” 00:06:18 Cleaning out the closet = boundaries + “access comes w/ responsibility” 00:09:27 Why defending the lifestyle fails the youth 00:10:26 Lower the ego, raise the leadership (2026 mindset) 00:11:38 Steiny + Tekashi 6ix9ine conversation reaction 00:12:14 “They don’t let chickens in the hen house” (infiltration point) 00:35:38 Switching into the 2025 year-end wrap-up reaction 00:36:34 PrizePicks ad read (CODE: IUTP) 00:40:30 Drake/UMG lawsuit talk (bots + whitelisted streamers) 00:41:58 “This is why 2026 is different” (distribution + attention) 00:42:52 Streaming vs podcasting + “numbers not adding up” LINKS Patreon: https://patreon.com/ItsUpTherePodcast Discord: https://discord.gg/3AwsHfDcJB Previous Episodes Playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N Clip Channel: https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Merch: https://teespring.com/its-up-there-podcast-merch Spotify: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ Apple Podcasts: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 Follow LOON: Instagram: @fogfo_looney TikTok: https://www.tiktok.com/@fogfo_looney

<p>LOON sets the tone for 2026 with a real conversation about accountability, boundaries, and leadership &mdash; and why glorifying the &ldquo;street lifestyle&rdquo; can keep the next generation stuck. He also reacts to Tekashi 6ix9ine on Steiny, breaking down what gets misunderstood when people outside the culture try to &ldquo;explain&rdquo; something they didn&rsquo;t build. In the year-end wrap-up, LOON covers major 2025 conversations &mdash; including Drake/UMG lawsuit talk, bots &amp; fake stream allegations, the reaction economy, and why distribution + attention matter heading into 2026. Sponsor (PrizePicks): Use code IUTP &mdash; play your first $5 lineup and get $50 in lineups (win or lose). CHAPTERS / TIMESTAMPS 00:04:04 Intro + gratitude + &ldquo;we taking 2026 serious&rdquo; 00:06:18 Cleaning out the closet = boundaries + &ldquo;access comes w/ responsibility&rdquo; 00:09:27 Why defending the lifestyle fails the youth 00:10:26 Lower the ego, raise the leadership (2026 mindset) 00:11:38 Steiny + Tekashi 6ix9ine conversation reaction 00:12:14 &ldquo;They don&rsquo;t let chickens in the hen house&rdquo; (infiltration point) 00:35:38 Switching into the 2025 year-end wrap-up reaction 00:36:34 PrizePicks ad read (CODE: IUTP) 00:40:30 Drake/UMG lawsuit talk (bots + whitelisted streamers) 00:41:58 &ldquo;This is why 2026 is different&rdquo; (distribution + attention) 00:42:52 Streaming vs podcasting + &ldquo;numbers not adding up&rdquo; LINKS Patreon: https://patreon.com/ItsUpTherePodcast Discord: https://discord.gg/3AwsHfDcJB Previous Episodes Playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N Clip Channel: https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Merch: https://teespring.com/its-up-there-podcast-merch Spotify: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ Apple Podcasts: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 Follow LOON: Instagram: @fogfo_looney TikTok: https://www.tiktok.com/@fogfo_looney</p>

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

ITS UP THERE PODCAST W/LOONEY

LOON Breaks Down Why Defending the Streets Keeps the Youth Stuck + Tekashi 6ix9ine on Steiny & 2025

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/63caa0b4-73c1-4590-b365-b3c60135812e/transcript