Did Atlanta just flip the script? 👀 When @lilbaby shocked State Farm Arena by bringing @yfnlucci on stage, the #ItsUpTherePodcast fam felt the culture shift. From #WhamWorldTour fireworks to the real business of keeping Atlanta’s bag intact, Loon sets the tone for Season 2—no microwave talk, just slow-cooked game. ⚡️ Smash that 👍🏾, hit Subscribe, and tag a friend who still thinks real beef ages well. #TapIn What We Cover: • Lil Baby’s arena takeover & surprise peace moment • Why crowd-funding superstar shows is a 🚩 • Booking Young Dro at 21—losses that built the legend • Group economics vs. “Uber-pool money” promoters • Real beef vs. steakhouse beef 🥩—why one spoils the city • Blogs monetizing conflict while ignoring unity • Streamers’ hype vs. true purchasing power • PSA: stop salting your own field—protect the Atlanta harvest 🌾 0:00 - Introduction and Welcome 1:30 - Personal Journey Updates and Gratitude to Audience 2:45 - Setting the Context: Atlanta Hip-Hop Crisis 4:15 - Lil Baby Tour Experience in Nashville 6:30 - The Pivotal Atlanta Concert: Lil Baby Brings Out YFN Lucci 9:00 - YSL RICO Trial Background and Young Thug Connection 11:45 - Why This Moment Was Historic for Atlanta Culture 14:20 - Street Authenticity vs. Internet Beef Culture 17:10 - The Male Bee Metaphor: Show Up for Pleasure, Vanish for Pressure 20:35 - Real Consequences vs. Internet Posturing 23:00 - Business Lessons: Event Promotion Experience with Young Dro 26:15 - Why Beef is Bad for Business and Economic Impact 29:40 - Media Coverage Double Standards 32:25 - The Salt the Field Metaphor: Don't Destroy Your Own Community 35:10 - Calls for Unity and Making Atlanta Great Again 37:50 - Future Collaboration Hopes: YFN Lucci Interview Discussion 40:30 - Message to Young Thug's Label and Support Network 42:45 - Final Thoughts and Conclusion Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

<p data-pm-slice="1 1 []">Did Atlanta just flip the script? 👀 When @lilbaby shocked State Farm Arena by bringing @yfnlucci on stage, the #ItsUpTherePodcast fam felt the culture shift. From #WhamWorldTour fireworks to the real business of keeping Atlanta&rsquo;s bag intact, Loon sets the tone for Season 2&mdash;no microwave talk, just slow-cooked game. ⚡️ Smash that 👍🏾, hit Subscribe, and tag a friend who still thinks real beef ages well. #TapIn What We Cover: &bull; Lil Baby&rsquo;s arena takeover &amp; surprise peace moment &bull; Why crowd-funding superstar shows is a 🚩 &bull; Booking Young Dro at 21&mdash;losses that built the legend &bull; Group economics vs. &ldquo;Uber-pool money&rdquo; promoters &bull; Real beef vs. steakhouse beef 🥩&mdash;why one spoils the city &bull; Blogs monetizing conflict while ignoring unity &bull; Streamers&rsquo; hype vs. true purchasing power &bull; PSA: stop salting your own field&mdash;protect the Atlanta harvest 🌾 0:00 - Introduction and Welcome 1:30 - Personal Journey Updates and Gratitude to Audience 2:45 - Setting the Context: Atlanta Hip-Hop Crisis 4:15 - Lil Baby Tour Experience in Nashville 6:30 - The Pivotal Atlanta Concert: Lil Baby Brings Out YFN Lucci 9:00 - YSL RICO Trial Background and Young Thug Connection 11:45 - Why This Moment Was Historic for Atlanta Culture 14:20 - Street Authenticity vs. Internet Beef Culture 17:10 - The Male Bee Metaphor: Show Up for Pleasure, Vanish for Pressure 20:35 - Real Consequences vs. Internet Posturing 23:00 - Business Lessons: Event Promotion Experience with Young Dro 26:15 - Why Beef is Bad for Business and Economic Impact 29:40 - Media Coverage Double Standards 32:25 - The Salt the Field Metaphor: Don't Destroy Your Own Community 35:10 - Calls for Unity and Making Atlanta Great Again 37:50 - Future Collaboration Hopes: YFN Lucci Interview Discussion 40:30 - Message to Young Thug's Label and Support Network 42:45 - Final Thoughts and Conclusion Join Our Its Up There Podcast Clip Channel now <a href="https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw" data-link-auto="">https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw</a> Discord https://discord.gg/GJKXMWQS For all exclusive interviews &amp; more content not here click here <a href="https://www.patreon.com/itsuptherepodcast" data-link-auto="">https://www.patreon.com/itsuptherepodcast</a> 🚨Unreleased Interviews <a href="https://www.patreon.com/itsuptherepodcast" data-link-auto="">https://www.patreon.com/itsuptherepodcast</a> 🦺All Merch Options <a href="https://teespring.com/its-up-there-podcast-merch" data-link-auto="">teespring.com/its-up-there-podcast-merch</a> 🎧LISTEN ON SPOTIFY: <a href="https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ" data-link-auto="">https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ</a> 👀 SUBSCRIBE HERE:<a href="https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw" data-link-auto="">https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw</a> 👂 LISTEN ON APPLE PODCASTS: <a href="https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4" data-link-auto="">https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4</a> 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | <a href="https://www.tiktok.com/@fogfo_looney" data-link-auto="">https://www.tiktok.com/@fogfo_looney</a> PATREON| <a href="https://www.patreon.com/itsuptherepodcast" data-link-auto="">https://www.patreon.com/itsuptherepodcast</a> SUBSCRIBE TO Youtube Channel ➡️ <a href="https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw" data-link-auto="">https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw</a> WATCH MORE ➡️ <a href="https://www.youtube.com/watch?v=JwNIuOcAtoo&amp;list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO" data-link-auto="">https://www.youtube.com/watch?v=JwNIuOcAtoo&amp;list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO</a></p>

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

ITS UP THERE PODCAST W/LOONEY

Lil Baby Brings YFN Lucci ON STAGE 🤯 Young Thug Signal • Wale RUNS UP on Kai Cenat | Its Up There

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ab9c3fff-2f41-4dc5-9af3-b2fe000075ec/transcript