Jose Guapo sits down with Loon on It’s Up There Podcast and speaks on Futuristic Summa, Rich Kidz, Gucci Mane, Young Thug, Gunna, No Jumper & No Jumper & Brick Baby Plus more he sits for an for an unfiltered conversation that’s pure Atlanta history. In this in-depth interview, Jose takes us back to the Futuristic Summa movement — the fun, innovative era that helped birth the wave of artists dominating the game today. He shares never-heard-before stories about the legendary Rich Kidz run, the creative energy of old Atlanta, and how that sound influenced everyone from trap legends to today’s biggest stars. From connecting with Gucci Mane and soaking up game from one of rap’s most respected hustlers, to crossing paths with Young Thug before he became a global icon, Jose gives first-hand insight into the moments that shaped the culture. He talks about watching Gunna go from the early grind to superstardom, and his relationship with Brick Baby, offering a perspective only someone inside those circles could have. This conversation isn’t just about names — it’s about how Atlanta built a sound, a style, and a business model that changed hip-hop. Jose and Loon dig into the real-life decisions behind the music, the business moves that separate the winners from the lost, and how staying authentic in a game full of trends is the ultimate key to longevity. If you care about Atlanta’s legacy, the artists who built it, and the lessons learned from both the wins and the setbacks, this episode is a must-watch. This episode has everything: 🔥 The truth behind the YSL divide 🧱 Gucci Mane & Brick Baby’s new influence 📈 The evolution of Rich Kidz and the new generation 🤖 What makes today’s ATL rap "futuristic" 🎯 Jose Guapo on loyalty, survival, and staying solid 📌 Whether you're tapped into the Atlanta scene or watching from the sidelines, this one breaks it all down with honesty and insight. Then, he opens up about the futuristic wave brewing in ATL and how new-age sounds, aesthetics, and business moves are redefining what it means to be from the city. He compares eras, exposes the industry games, and calls out what’s fake in the modern music landscape. Plus: The truth about Rich Kidz and why their impact still echoes Why Jose Guapo thinks street authenticity is being replaced with content gimmicks A look into how co-sign culture damaged real unity in the South 🎙️ Loon and Jose Guapo explore rap’s unspoken codes, industry betrayal, and Atlanta’s musical identity in 2025. If you’re a student of the game, this one is essential. 🔔 WATCH THE FULL INTERVIEW NOW 👍🏽 Like | 💬 Comment | 📤 Share | 🔔 Subscribe 🎧 Also available on all platforms: Apple, Spotify, iHeart, etc. 👇🏽 Tap in with us: 📍 Patreon: https://patreon.com/ItsUpTherePodcast 📍 Discord: https://discord.gg/3AwsHfDcJB 📍 Instagram: https://instagram.com/itsuptherepodcast 📍 YouTube Playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #JoseGuapo #YoungThug #Gunna #GucciMane #BrickBaby #ItsUpTherePodcast #AtlantaRap #Loon #FuturisticATL #Zone3 #RichKidz #RapBeef #SouthernHipHop #ViralInterview #PodcastClips #HipHopCulture #BlackEffect #85SouthShow (00:00) – Jose Guapo's comeback and staying clean (03:15) – The reality of music streaming vs traditional sales (06:30) – Lessons learned from the music industry (09:45) – Rich Kids history and studio memories (13:20) – Contract disputes and advice for new artists (16:55) – Street stories and betrayal from family (21:10) – Handling loss and dealing with violence (25:40) – Addiction recovery and getting sober (29:25) – The podcast game and industry politics (33:00) – Atlanta's changing music scene and division (36:45) – Working with Young Scooter and executive producing (40:15) – Fashion sense and European cuts (43:30) – Relationships and dating preferences (47:20) – OnlyFans culture and modern dating (50:35) – Music creation process and studio workflow (54:10) – Atlanta's top 5 rappers discussion (57:45) – Dipset influence and Jim Jones relationship (61:00) – Current projects - "Think About Money" single (64:20) – Rich Kids reunion possibilities (67:50) – Street credibility and paperwork talk (71:15) – Family losses - losing father and brother (75:40) – Thug and Gunna situation perspective (79:25) – Building organic music vs business moves (83:10) – Upcoming joint tape "The Originals" (86:30) – Social media struggles and Instagram issues (89:45) – Future plans and staying independent Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

<p>Jose Guapo sits down with Loon on It&rsquo;s Up There Podcast and speaks on Futuristic Summa, Rich Kidz, Gucci Mane, Young Thug, Gunna, No Jumper &amp; No Jumper &amp; Brick Baby Plus more he sits for an for an unfiltered conversation that&rsquo;s pure Atlanta history. In this in-depth interview, Jose takes us back to the Futuristic Summa movement &mdash; the fun, innovative era that helped birth the wave of artists dominating the game today. He shares never-heard-before stories about the legendary Rich Kidz run, the creative energy of old Atlanta, and how that sound influenced everyone from trap legends to today&rsquo;s biggest stars. From connecting with Gucci Mane and soaking up game from one of rap&rsquo;s most respected hustlers, to crossing paths with Young Thug before he became a global icon, Jose gives first-hand insight into the moments that shaped the culture. He talks about watching Gunna go from the early grind to superstardom, and his relationship with Brick Baby, offering a perspective only someone inside those circles could have. This conversation isn&rsquo;t just about names &mdash; it&rsquo;s about how Atlanta built a sound, a style, and a business model that changed hip-hop. Jose and Loon dig into the real-life decisions behind the music, the business moves that separate the winners from the lost, and how staying authentic in a game full of trends is the ultimate key to longevity. If you care about Atlanta&rsquo;s legacy, the artists who built it, and the lessons learned from both the wins and the setbacks, this episode is a must-watch. This episode has everything: 🔥 The truth behind the YSL divide 🧱 Gucci Mane &amp; Brick Baby&rsquo;s new influence 📈 The evolution of Rich Kidz and the new generation 🤖 What makes today&rsquo;s ATL rap "futuristic" 🎯 Jose Guapo on loyalty, survival, and staying solid 📌 Whether you're tapped into the Atlanta scene or watching from the sidelines, this one breaks it all down with honesty and insight. Then, he opens up about the futuristic wave brewing in ATL and how new-age sounds, aesthetics, and business moves are redefining what it means to be from the city. He compares eras, exposes the industry games, and calls out what&rsquo;s fake in the modern music landscape. Plus: The truth about Rich Kidz and why their impact still echoes Why Jose Guapo thinks street authenticity is being replaced with content gimmicks A look into how co-sign culture damaged real unity in the South 🎙️ Loon and Jose Guapo explore rap&rsquo;s unspoken codes, industry betrayal, and Atlanta&rsquo;s musical identity in 2025. If you&rsquo;re a student of the game, this one is essential. 🔔 WATCH THE FULL INTERVIEW NOW 👍🏽 Like | 💬 Comment | 📤 Share | 🔔 Subscribe 🎧 Also available on all platforms: Apple, Spotify, iHeart, etc. 👇🏽 Tap in with us: 📍 Patreon: https://patreon.com/ItsUpTherePodcast 📍 Discord: https://discord.gg/3AwsHfDcJB 📍 Instagram: https://instagram.com/itsuptherepodcast 📍 YouTube Playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #JoseGuapo #YoungThug #Gunna #GucciMane #BrickBaby #ItsUpTherePodcast #AtlantaRap #Loon #FuturisticATL #Zone3 #RichKidz #RapBeef #SouthernHipHop #ViralInterview #PodcastClips #HipHopCulture #BlackEffect #85SouthShow (00:00) &ndash; Jose Guapo's comeback and staying clean (03:15) &ndash; The reality of music streaming vs traditional sales (06:30) &ndash; Lessons learned from the music industry (09:45) &ndash; Rich Kids history and studio memories (13:20) &ndash; Contract disputes and advice for new artists (16:55) &ndash; Street stories and betrayal from family (21:10) &ndash; Handling loss and dealing with violence (25:40) &ndash; Addiction recovery and getting sober (29:25) &ndash; The podcast game and industry politics (33:00) &ndash; Atlanta's changing music scene and division (36:45) &ndash; Working with Young Scooter and executive producing (40:15) &ndash; Fashion sense and European cuts (43:30) &ndash; Relationships and dating preferences (47:20) &ndash; OnlyFans culture and modern dating (50:35) &ndash; Music creation process and studio workflow (54:10) &ndash; Atlanta's top 5 rappers discussion (57:45) &ndash; Dipset influence and Jim Jones relationship (61:00) &ndash; Current projects - "Think About Money" single (64:20) &ndash; Rich Kids reunion possibilities (67:50) &ndash; Street credibility and paperwork talk (71:15) &ndash; Family losses - losing father and brother (75:40) &ndash; Thug and Gunna situation perspective (79:25) &ndash; Building organic music vs business moves (83:10) &ndash; Upcoming joint tape "The Originals" (86:30) &ndash; Social media struggles and Instagram issues (89:45) &ndash; Future plans and staying independent Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&amp;list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO</p>

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

ITS UP THERE PODCAST W/LOONEY

Jose Guapo Finally Tells the Truth on Young Thug & Gunna, Gucci Mane , Bricc Baby & A Furustic Summa,Atlanta’s Era

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/33274131-f6df-4685-8a23-b33b017e50b9/transcript

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