In this episode of It's Up There Podcast, Loon sits down with LaRussell to take a deep dive into the intricate dynamics of the music industry. Together, they unpack how collaborations between legends like Drake, Future, and Kanye West shape careers, how media controls the narrative, and the overlooked cultural contributions of the West Coast. LaRussell shares insights on navigating the business side of music, discussing everything from streaming metrics to industry favoritism. Learn what it takes to thrive in this competitive space, the power of authenticity, and how strategic partnerships can either make or break an artist’s career. Whether you’re an emerging artist or a hip-hop fan, this conversation is packed with game-changing insights that you won’t want to miss! Timestamps: 00:00:00 - Future’s Entitlement with Drake—Is It Real? 00:00:29 - How Future Made Drake’s Street Cred! 00:01:54 - Can Drake Really Do What Labels Can’t? 00:02:23 - Kanye’s Shocking No. 1 Without a Label! 00:04:02 - Streaming Scandal: What Artists Really Make! 00:06:50 - The Truth About Streaming Numbers & Fake Fans! 00:08:15 - Kanye’s Secret to Independent Success! 00:10:05 - Favoritism in the Music Industry—Who’s Really Winning? 00:11:12 - Is Shadow Banning Destroying Artists’ Careers? 00:12:20 - West Coast Hip-Hop Is Being Ignored—Here’s Why! 00:15:02 - Hip-Hop Is Dying—Where Are the Real Artists? 00:17:20 - Drake vs. Kanye—Who’s Really Running the Game? 00:19:20 - Turn Your Frustration Into Hits—The Artist’s Secret! 00:20:50 - The Perfect Time to Drop Your Music—Don’t Miss It! 00:22:23 - Are Artist Collabs Just for Clout? 00:25:09 - How Artists Secretly Boost Each Other’s Fame! 00:29:23 - The Shocking Truth About Artist Relationships! 00:30:58 - Money or Emotions? The Dark Side of the Music Industry! 00:33:20 - How Beef Is Ruining Big Collabs in Music! 00:39:09 - Does a Drake Feature Really Guarantee Success? 00:40:50 - Drake Opens Doors—But You Still Have to Hustle! 00:42:28 - Hard Work Always Wins—The Truth About Success! 00:46:12 - Why Self-Acceptance Is the Key to Winning Big! 00:50:56 - How Authentic Content Is Changing the Game! 00:52:13 - Confidence in Music: Fake It or Make It? 00:54:55 - Control Your Media Narrative—Don’t Let Them Own You! If you’re passionate about understanding the real workings of the music industry, hit that subscribe button and join our community for more deep insights! Don’t forget to like, comment, and check out our Patreon for exclusive content: https://patreon.com/ItsUpTherePodcast #larussell #drake #future #kanyewest #hiphop #itsuptherepodcast #kendricklamar #lilbaby Links: Join our Discord community: https://discord.gg/Q85VZ6V9 Previous episodes: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

<p>In this episode of It's Up There Podcast, Loon sits down with LaRussell to take a deep dive into the intricate dynamics of the music industry. Together, they unpack how collaborations between legends like Drake, Future, and Kanye West shape careers, how media controls the narrative, and the overlooked cultural contributions of the West Coast. LaRussell shares insights on navigating the business side of music, discussing everything from streaming metrics to industry favoritism. Learn what it takes to thrive in this competitive space, the power of authenticity, and how strategic partnerships can either make or break an artist’s career. Whether you’re an emerging artist or a hip-hop fan, this conversation is packed with game-changing insights that you won’t want to miss! Timestamps: 00:00:00 - Future’s Entitlement with Drake—Is It Real? 00:00:29 - How Future Made Drake’s Street Cred! 00:01:54 - Can Drake Really Do What Labels Can’t? 00:02:23 - Kanye’s Shocking No. 1 Without a Label! 00:04:02 - Streaming Scandal: What Artists Really Make! 00:06:50 - The Truth About Streaming Numbers &amp; Fake Fans! 00:08:15 - Kanye’s Secret to Independent Success! 00:10:05 - Favoritism in the Music Industry—Who’s Really Winning? 00:11:12 - Is Shadow Banning Destroying Artists’ Careers? 00:12:20 - West Coast Hip-Hop Is Being Ignored—Here’s Why! 00:15:02 - Hip-Hop Is Dying—Where Are the Real Artists? 00:17:20 - Drake vs. Kanye—Who’s Really Running the Game? 00:19:20 - Turn Your Frustration Into Hits—The Artist’s Secret! 00:20:50 - The Perfect Time to Drop Your Music—Don’t Miss It! 00:22:23 - Are Artist Collabs Just for Clout? 00:25:09 - How Artists Secretly Boost Each Other’s Fame! 00:29:23 - The Shocking Truth About Artist Relationships! 00:30:58 - Money or Emotions? The Dark Side of the Music Industry! 00:33:20 - How Beef Is Ruining Big Collabs in Music! 00:39:09 - Does a Drake Feature Really Guarantee Success? 00:40:50 - Drake Opens Doors—But You Still Have to Hustle! 00:42:28 - Hard Work Always Wins—The Truth About Success! 00:46:12 - Why Self-Acceptance Is the Key to Winning Big! 00:50:56 - How Authentic Content Is Changing the Game! 00:52:13 - Confidence in Music: Fake It or Make It? 00:54:55 - Control Your Media Narrative—Don’t Let Them Own You! If you’re passionate about understanding the real workings of the music industry, hit that subscribe button and join our community for more deep insights! Don’t forget to like, comment, and check out our Patreon for exclusive content: https://patreon.com/ItsUpTherePodcast #larussell #drake #future #kanyewest #hiphop #itsuptherepodcast #kendricklamar #lilbaby Links: Join our Discord community: https://discord.gg/Q85VZ6V9 Previous episodes: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews &amp; more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&amp;list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO</p>

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

ITS UP THERE PODCAST W/LOONEY

Feat Larussell | Pt2| LaRussell On Future Turning Drake Out, Lil Baby & Drake's Trade Off, Ye Label Complaint & More

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/efbab4c5-bb83-45cf-b648-b212013913b7/transcript

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